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Book&Go is the storytelling lab of TTG Travel Experience
Writers, videomakers, and photographers share how to create powerful storytelling and promotional tools.
A space dedicated to creativity, featuring open and engaging discussions between tourism professionals and expert storytellers.
New editorial and multimedia releases focused on Tourism and Design in Hospitality are carefully selected to be presented directly by authors, producers, and creators at TTG Travel Experience 2025, in the Book&Go Arena – Hall C1.
Discover the key players of this edition.
Japanese Diaries. Rituals and Symbols of the Culture of the Rising Sun
Alessandro Rocca, Director, Journalist, and Author
Monica Fumagalli, Expert in Japanese Culture (Yamatologist)
A journey into the rituality that dominates the gestures and daily life of Japan, a highly sought-after destination for travelers of all ages. Speaking are the video recordings by Alessandro Rocca, an investigative television journalist capable of capturing the most subtle nuances of a land that knows how to tell its story even through the art of tattooing, a deep and authentic key to access the culture of the Rising Sun, delicately described in the fantasy novel by Monica Fumagalli.

Alessandro Rocca

Monica Fumagalli
Freezing the Moment. The Power of Photography in Travel Storytelling
Jenny Guarnieri, Tour Leader and Photographer
Federica Ermete, Web Content Editor and SEO Copywriter
Sonia Pampuri, Journalist and Curator
Being able to freeze a moment in a shot and convey its intensity is a task for professionals, one that combines photographic technique with thought, always passing through the heart.
These authors have chosen to write, also, with light the stories they’ve lived while traveling the world, documenting fragments of truth that are sometimes little known yet essential to truly conscious travel.
Jenny Guarnieri
Federica Ermete
Sonia Pampuri
On the Edge of Breath. Atlas of Inner Landscapes
Elisabetta Beccaria, Tour leader and Photographer
Between narrative and practical guide, the book explores the resources and potential of breath in the various travel and walking experiences undertaken by the author. Marking time according to a rediscovered human dimension, breath becomes the link between the inner landscape and the external environment.
A text full of examples and advice for tourism professionals who wish to promote travel as an experience of soul rediscovery.

Elisabetta Beccaria
Practically Slow. Practical Tips for Slow Tourism.
Palmarosa Fuccella, Communication Designer and Copywriter
Sara Zammarini, Journalist
Drawing from the experiences shared in their books, the authors offer ideas and advice to quickly and effectively create itineraries to explore by bike and train. An invitation to move beyond a consumerist approach, to slow down and fully observe and experience every stage, every encounter, every corner of the landscape.

Palmarosa Fuccella

Sara Zammarini
Vertical Colonialism: The Deconstruction of the Mountain Myth
Nico Mastropietro, Author
The mountain, past and present. The origins of high-altitude tourism and the dynamics that have gradually brought travelers closer to the highest peaks on the planet, with a careful examination of the process of construction and deconstruction of the myth surrounding these summits, now the destination of increasingly distracted mass tourism.

Nico Mastropietro
Souvenir Books. Commissioned Stories
Alice Bergamin, Ghostwriter
The format is ghostwriting: the author works behind the scenes, translating travelers' emotions into text, adapting the voice to match the protagonists, and enhancing their photos. A book that hotels, local tourism boards, venues, tour operators, and travel agencies can offer as a service to clients or turn into a souvenir gift. Available in print with custom packaging or in digital format.

Alice Bergamin
The New Era of Breakfast. The Rise of the Breakfast Trend
Enza Ruggiero, Lawyer
Three travelers explore Italy through the pleasure of the first meal of the day. Every dish tells a story, every coffee opens a window onto local culture, filled with anecdotes and curiosities. For those who want to follow in the footsteps of the protagonists, a comprehensive guide to their favorite spots organized by region, with music suggestions, games, tips for setting the morning table, and blank pages to personalize.

Enza Ruggiero
Storytelling Techniques. The Transformative Power of Narrative
Gerardo Grasso, Senior Manager, Digital Marketing in the Field – Marriott International
In this manual, the author starts from a fundamental urgency: to abandon storytelling as we have known it and focus instead on the transformative power of narrative aimed at promoting destinations and tourism experiences. Moving beyond mere descriptive narration, the story becomes a precious key to activate the traveler’s transformation process, enhancing the value of the vacation.

Gerardo Grasso
Being Women Is a Venture. Work in Tourism Between Fantasy and Reality
Eva Panitteri, Author and Journalist
Fulvia Ottonello, Travel Agent and Writer
There are entrepreneurs who travel for work and make others travel, and others who take care of their lands by transforming them into welcoming places. A travel agent and a wine communicator and sommelier tell their own stories and those of other colleagues, choosing respectively the forms of a travel diary and an interview. With a shared desire to promote forms of tourism that enhance less-visited areas while respecting their cultures and environments.

Eva Panitteri

Fulvia Ottonello
Tourism of the New Era. A Manual of Emotional Marketing
Elena Croci, Marketing and Cultural Tourism Consultant, University Lecturer
A portrait of the new traveler through the lenses of sociology, anthropology, and neuroscience. In this book, the author explains the importance of facilitating and accelerating the transition from a horizontal tourism—focused solely on seeing and photographing—to a vertical tourism capable of processing cultural, social, and emotional knowledge.

Elena Croci
A Mountain of Opportunities. The Rediscovered Charm of High Lands
Sara Furlanetto, Co-founder of Va’ Sentiero and Media Manager
Yuri Basilicò, Co-founder of Va’ Sentiero and Project Managerr
Jacopo Tabanelli, Author and Mystic Guide
Places of initiation, spaces of spirituality, but also ancient trenches and historical memory. The silence that surrounds the mountains is only apparent. In reality, they have much to tell travelers seeking to escape overtourism. Some go there to meet shamans, healers, retrace the routes of explorers and heroes, discovering a peace that is not only the absence of war but also a balance among species, cultures, and peoples.
Sara Furlanetto
Yuri Basilicò
Jacopo Tabanelli
Endless Mysteries. Surreal Worlds for Real Journeys
Anna Maria Mandelli, Author
Silvio Mitis, Key Account Manager for Lazio and Umbria, Veratour S.P.A.
Enigmatic portraits emerging from the past, mythological figures, lost cities, and stone giants. Mysteries, more or less solved, animate the pages of these two novels that demonstrate how even myths and legends can inspire real travel itineraries, made more engaging by the addition of a touch of suspense. In both cases, the authors offer themes and suggestions to enrich the description of the places to recommend to travelers.

Anna Maria Mandelli

Silvio Mitis
To the End of the World. Traveling with Generation Alpha
Cristina Zagaria, Writer and Journalist
Travel as an opportunity to live offline, rebuild relationships, and face the changes that guide adolescents into adulthood. This is what happens in this story published by Il Battello a Vapore, in which the author highlights the importance of properly communicating the value of travel to the very young, starting from childhood. Glimpses of Europe, from Milan to the North Cape, mark the stages of this initiatory journey of connection with the world.

Cristina Zagaria
Murder on a Cruise. Yellow-Noir Thrills with Technical Asides
Monica Gobbato, Lawyer
How are spaces distributed on cruise ships? In the event of an accident, which legal framework applies? The author, an indefatigable cruiser and lawyer, scatters possible answers throughout the pages of this yellow-noir novel, featuring a detective reluctantly pulled away from her vacation. Guiding the reader along the way are infographics, port maps, and highlights of attractions to visit during shore excursions.

Cristina Zagaria

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