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final press release TTG AND INOUT 2026, TOURISM SHORTENS THE DISTANCES: AT RIMINI, FOREIGN EXHIBITORS UP 11% AND 8% MORE INTERNATIONAL EXHIBITION SPACE

· At Rimini Expo, 2,800 brands, more than 1,000 buyers and 15,000 business meetings

· International destinations and Italian regions together at Italy’s main marketplace, a reference point for global tourism and hospitality in the Mediterranean

· Five research studies and in-depth analyses to help interpret tourism evolution: from artificial intelligence to new travel behaviours

· From youth training to workplace inclusion: TTG and InOut place people at the heart of the hospitality industry

ttgexpo.it | inoutexpo.it

Rimini, 16^th October 2026 – The future of tourism lies in the ability to combine innovation with the value of relationships. This was the key takeaway from the 63^rd edition of TTG Travel Experience and InOut | The Hospitality Community, events organised by Italian Exhibition Group (IEG) that came to a close today at Rimini Expo Centre after reaffirming their status as the main marketplace for global tourism and hospitality, and a leader in the Mediterranean. A platform that manages to gather together international and Italian destinations and the entire hospitality supply chain, from travel to accommodation facilities, services and design. A role increasingly recognized by Italy’s regions, which took centre stage in Rimini, not only to promote their destinations but also to engage in institutional dialogue on tourism strategies. The three-day event, centred on the theme ‘Exist’, was held in collaboration with key institutional partners: the Italian Ministry of Foreign Affairs and International Cooperation (MAECI), the Italian Trade Agency (ICE), which promotes the internationalisation of Italian companies abroad, and the Italian National Tourist Board (ENIT).

GREATER INTERNATIONAL PRESENCE AND 15,000 BUSINESS MEETINGS

The event’s international dimension saw significant growth: an 8% increase in the foreign exhibition area and an 11% rise in the number of international exhibitors. Figures that strengthen Rimini’s role as a meeting point between the Italian and global tourism markets. On the business side, 2,800 exhibiting brands and over 1,000 buyers were in attendance and 15,000 business meetings organised, flanked by Meet&Match speed-date-style sessions between industry professionals.

TOURISM ACCORDING TO THE DATA: THE MAIN MARKET ANALYSIS STUDIES

The trade shows were a prime vantage point for observing tourism in evolution since they featured studies and analyses by ISNART, Nexi and Milan Polytechnic, alongside a survey on the Zero Click Economy, the Confturismo-FWG Observatory, and the Italian Tourism Report. Insights into the preferences of industry buyers were provided by TTG Monitor, a survey conducted among event participants, which reveals that 46.6% of respondents foresee using artificial intelligence to personalise travel proposals, while 43.4% intend to use it for direct sales. However, technology does not replace the human element: professional guidance and trust are still crucial, especially when it comes to handling unforeseen issues. Italy ranks as the most sought-after destination (21.9%), followed by European capitals (12.8%) and Japan (9.6%). There is growing interest in experiential tourism, wellness, luxury travel and slow travel and the most typical budgets for a main holiday fall between 3,000 and 5,000 euros per person (36.6%).

YOUNG PEOPLE AND INCLUSION: HOSPITALITY INVESTS IN PEOPLE

Simply offering employment is no longer enough: the new generations are looking for clear career paths, training, autonomy and a healthy work-life balance. This was one of the key takeaways from a discussion between students, businesses and human resources managers, organised by Confindustria Alberghi. The value of individuals was also highlighted at the TTG Star Awards 2026, which were determined by over 6,000 votes from TTG Italia readers. Awards were presented to Gaetano Intrieri, Marcello Mangia, Kyriaki Boulasidou and Francesco Vitali, while a special prize was awarded to Alex Toselli, president of Albergo Etico, in recognition of an inclusive hospitality model that has so far helped 375 people with disabilities enter the workforce.

INOUT, AMID DESIGN, TRAINING AND NEW HOSPITALITY IDEAS

InOut | The Hospitality Community placed a hospitality model increasingly focused on design, sustainability, and accessibility to the fore of the industry debate. Among the various initiatives, Thinking Box emerged from its traditional setting and went directly into the exhibition halls with architects and designers visiting company stands. The Sustainable & Inclusive Hospitality Design exhibition showcased solutions for areas able to accommodate different needs. The event also addressed the challenges facing the outdoor hospitality sector through the FAITA Agorà debate and hosted discussions on beach tourism, a sector that, according to data presented by the Italian Beach Operators' Union, saw a 2% increase in total visitor numbers and a 6% rise in the number of foreign tourists during the summer of 2026. Area design and the quality of the guest experience were also at the heart of the awards presented at InOut. The third edition of the ADI InOut Hospitality Design Awards, organised in collaboration with ADI (Association for Industrial Design), rewarded products and projects able to innovate the hospitality sector. Winners included Culligan Italy for its Purity water purification system; NodoItalia for the ZIP 2026 outdoor sofa, reinterpreted by Antonio Marras and Jacuzzi for the Lodge+ S mini pool. A special mention went to Ponzi Porte Scorrevoli for its TOS T.T. sliding door system. In the beach sector, the Best Beach 2026 competition, organised by Mondo Balneare, named Aloha Beach in Follonica the overall winner and Best Italian Beach. The Best Beach Design award went to Sangita Apulia in Bisceglie, while Lido Pantarei in Torre Mileto took home the Best Beach Bar award.

UPCOMING EVENTS

The tourism industry’s focus now shifts to Florence where Aura – The Luxury Travel Event, a new IEG initiative specifically for the high-end travel sector, will be making its debut from 27^th to 29^th October 2026.

TTG Travel Experience and InOut | The Hospitality Community will welcome industry professionals again at Rimini Expo Centre from 13^th to 15^th October 2027.

ABOUT TTG TRAVEL EXPERIENCE – INOUT | The Hospitality Community

Event: international trade show; organiser: Italian Exhibition Group SpA; frequency: annual; edition: 63^rd; entry: trade only; website: www.ttgexpo.it - #ttgexpo

PRESS CONTACT IEG, TTG TRAVEL EXPERIENCE

Elisabetta Vitali, head of corporate communication & media relation; Marco Forcellini, Pier Francesco Bellini, press office manager media@iegexpo.it

MEDIA AGENCY TTG TRAVEL EXPERIENCE

Martina Vacca: martina@mindthepop.it, mob. +39 339 748 5994; Fabrizio Raimondi: fabrizio@mindthepop.it, mob. +39 335 389 848; Stefano Chiossi: stefano@mindthepop.it, mob. + 39 388 739 4358; Maria Laura Piazza: marialaura@mindthepop.it, mob: +39 393 564 1179

Comunicato n. 11 del 16/10/2026

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TTG TRAVEL EXPERIENCE 2026, HOTELS AND CHAINS FACING THE FUTURE: NEW GENERATIONS, BRANDS AND HOSPITALITY MODELS

Hotel Chains brings leading national and international hotel groups to TTG Travel Experience: brands, development strategies and new hospitality models take centre stage in the Hotel Talks

New for 2026: purchasing managers from hotel chains attending TTG will be able to join InOut’s buyer pool, thus strengthening the link between hotel demand, suppliers and the hospitality industry

From generational change to inclusion, the programme will also focus on hotel work: businesses, students and managers will discuss the sector’s new professional dynamics

ttgexpo.it | inoutexpo.it

Rimini, 9^th October 2026 – The hospitality industry is evolving in the way it does business, builds brands and, above all, attracts new professionals. TTG Travel Experience 2026, scheduled to take place from 14^th to 16^th October at Rimini Expo Centre, will feature an initiative specifically for hospitality sector transformations by bringing together major hotel chains, managers, buyers, students and industry professionals.

Hotel Chains, TTG’s format for leading Italian and international hotel groups, will play a central role as a meeting place built around development strategies, brand transformation and new hospitality models with opportunities for direct interaction between chains, operators and buyers.

HOTEL TALKS: THIRTY MINUTES TO EXPLAIN STRATEGIES AND PROJECTS

The core of the format will be the Hotel Talks. Each hotel chain will have 30 minutes to explain its positioning and present new projects to a professional audience. An agile format, designed to bring the groups’ strategies to the fore and turn a brand presentation into an opportunity for dialogue with the market.

The 2026 format will also strengthen the link between TTG and InOut: purchasing managers from the hotel chains attending TTG will be able to join the buyer network of InOut | The Hospitality Community, thus enabling them to make direct contact with companies specialising in furnishings, design, wellness, technology and services for the hospitality sector.

THE WORK ISSUE: YOUNG PEOPLE AND BUSINESSES IN UNFILTERED DIALOGUE

One of the most pressing issues concerns human capital. On Wednesday 14^th October, at 2.10 pm in the Main Arena, the session entitled Existing without filters: young people and hospitality businesses compared beyond the blind spots of (mis)match will place students and human resources managers face to face to discuss the gaps that still exist between young people’s expectations and company needs.

The panel, with the participation of Confindustria Alberghi, will address the topic of the new intergenerational pact in the hospitality sector. Speakers will include Elisabetta Fabri, President of Confindustria Alberghi; Graziano Debellini, President of TH Resorts; Marco Gilardi, Senior Vice President of Operations Italy at Minor Hotels; and Mariangela Pecora, HR Director for Italy & the Maldives at The Palace Company, alongside students invited to share the younger generation’s point of view.

INCLUSIVE HOSPITALITY: FROM EMPLOYMENT TO VALUE FOR LOCAL AREAS

The debate on the future of hospitality will also focus on inclusion. On Wednesday 14^th October, at 3.40 pm, in the Global Village Arena, the panel discussion entitled Does truly inclusive tourism exist? Inclusive hospitality as a space for authentic relationships will address the issue of professional accessibility and hospitality models that create value for guests, staff and local communities. Speakers will include Alex Toselli, director of Albergo Etico, who will discuss professional integration projects for people with disabilities. The common thread is always the same: make the hospitality sector more attractive, inclusive and competitive by focusing not only on products and technology but also on people, skills and the quality of the professional experience.

ABOUT TTG TRAVEL EXPERIENCE – INOUT | The Hospitality Community

Event: international trade show; organiser: Italian Exhibition Group SpA; frequency: annual; edition: 63^rd; entry: trade only; website: www.ttgexpo.it - #ttgexpo

PRESS CONTACT IEG, TTG TRAVEL EXPERIENCE

Elisabetta Vitali, head of corporate communication & media relation; Marco Forcellini, Pier Francesco Bellini, press office manager media@iegexpo.it

MEDIA AGENCY TTG TRAVEL EXPERIENCE

Immagine che contiene testo, Carattere, schermata

Il contenuto generato dall'IA potrebbe non essere corretto.

This press release contains forecast elements and estimates that reflect the management´s current opinions (´forward-looking statements´), particularly regarding future management performance, realization of investments, cash flow trends and the evolution of the financial structure. For their very nature, forward-looking statements have a component of risk and uncertainty, as they depend on the occurrence of future events. The effective results may differ (even significantly) from those announced, due to numerous factors, including, only by way of example: food service market and tourist flow trends in Italy, gold and jewellery market trends, green economy market trends; the evolution of raw material prices; general macroeconomic conditions; geopolitical factors and evolutions in the legislative framework. Moreover, the information contained in this release, does not claim to be complete, and has not been verified by independent third parties. Forecasts, estimates and objectives contained herein are based on the information available to the Company as at the date of this release.

Comunicato n. 7 del 09/10/2026

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THE TTG TRAVEL EXPERIENCE 2026 LAYOUT

TTG Travel Experience 2026, scheduled to take place from 14^th to 16^th October at Rimini Expo Centre, will be spread across 14 halls in the venue’s West Wing. A redesigned layout will accommodate the entire tourism supply chain, from Italian and international destinations to travel intermediaries, right through to companies specialising in technologies, transport and services.

The exhibition will be arranged into three main areas – Italy, Global Village and The World – so that visitors will find the show easier to navigate, the various elements of the offer will be further enhanced and opportunities for networking amongst industry professionals will be greater.

DIVISIONS BY AREA

Italy (Halls A1-A2-A3-C1-C2-C3)

Spread over six halls, the national tourism offer will promote Italian destinations. Regions, local authorities, DMOs, consortia, inbound operators and hospitality providers will be presenting products and experiences that highlight the diversity of Italy’s tourism heritage. A key area for the encounter between local areas and buyers, designed to foster the development of new commercial opportunities and promote the various forms of tourism.

Global Village (Halls A4-A5-A6-C4-C5)

The marketplace for travel intermediaries and businesses offering tourism products and services is expanding its exhibition space. Tour operators, agency networks, transport companies, car hire firms, hotel chains, insurance companies and technology firms will be grouped in an area designed to foster business relationships and new partnerships. A setting where innovation and service evolution meet the needs of the tourism sector.

The World (Halls A7-C6-C7)

Four halls will host international destinations and foreign operators interested in the Italian market. Tourism boards, inbound tourist operators, DMCs, airlines and hospitality providers will be presenting their proposals to travel trade professionals, offering new opportunities for networking and international tourism product development.

The African Village (Hall C6), a collective project specifically for specialist operators and destinations in sub-Saharan Africa, will be back as part of The World area. The initiative groups organisations committed to promoting the African continent, thus favouring business contacts and the development of new travel packages.

INNOVATION AND SPECIAL PROJECTS

Alongside these three main areas, TTG Travel Experience 2026 will also feature a series of vertical formats to address specific segments of the tourism market.

The TTG Next Startup Area (Hall C3 – ITALY) will focus on young companies that are developing innovative solutions for the sector. Besides being an exhibition area, it will also foster dialogue between start-ups, investors and professionals and feature an Arena for presentations, meetings and in-depth discussions. The project is also open to international participation to encourage the exchange of experiences and the formation of new partnerships.

Hotel Chains, the section for Italian and international hotel chains, will also be back. The initiative offers hotel groups opportunities for visibility and networking by accompanying their exhibition presence with Hotel Talks and professional meetings scheduled via MyAgenda.

THE ARENAS: VENUES FOR DISCUSSION AND INNOVATION

To further enrich the TTG Travel Experience exhibition itinerary, a system of themed arenas will host meetings, in-depth discussions and opportunities for dialogue on key issues affecting the tourism industry. The Main Arena, located in the South Hall and shared with InOut, will act as the meeting point between the two events. Inside the exhibition halls, the Global Village Arena (C4) will hold in-depth sessions aimed at professionals across the tourism sector, while the Italy Arena (A2) will address themes and prospects regarding Italian tourism. Discussions on innovation will take place in the TTG Next Startup Arena (C3), where presentations and debates between start-ups, businesses and professionals will be held. The Book&Go Arena (A7), a space for discussion and tourism operator development, will complete the picture.

ABOUT TTG TRAVEL EXPERIENCE – INOUT | The Hospitality Community

Event: international trade show; organiser: Italian Exhibition Group SpA; frequency: annual; edition: 63^rd; entry: trade only; website: www.ttgexpo.it - #ttgexpo

PRESS CONTACT IEG, TTG TRAVEL EXPERIENCE

Elisabetta Vitali, head of corporate communication & media relation; Marco Forcellini, Pier Francesco Bellini, press office manager media@iegexpo.it

MEDIA AGENCY TTG TRAVEL EXPERIENCE

Immagine che contiene testo, Carattere, schermata

Il contenuto generato dall'IA potrebbe non essere corretto.

Comunicato n. 6 del 09/10/2026

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SERVICE GUIDE FOR TTG TRAVEL EXPERIENCE | INOUT THE HOSPITALITY COMMUNITY 2026

From rail links to free shuttle buses, transport discounts and sustainable mobility services: TTG Travel Experience and InOut | The Hospitality Community, organised by Italian Exhibition Group from 14^th to 16^th October 2026 at Rimini Expo Centre, offer industry professionals a range of services to facilitate their journey to the trade show venue and their travel around the local area. Here is all the information you need to organise your visit.

► EXPO CENTRE ENTRANCES: the trade show will have three entrances:

SOUTH: Via Emilia 155, directly connected to the Riminifiera railway station.
EAST: Via Costantino il Grande.
WEST: Via San Martino in Riparotta.

► OPENING TIMES: Wednesday 14^th October from 9.30 am to 6 pm; Thursday 15^th October from 10 am to 6 pm; Friday 16^th October from 10 am to 5 pm.

► TICKET OFFICE: the shows are B2B. It is recommended to register online at the following link: https://www.ttgexpo.it/it/reserved-area/user/login

As of 1^st October, online tickets will have the following costs:

Day ticket: €9.90
3-day ticket: €14.90

Tickets can also be purchased at ticket offices at the Expo Centre. For assistance with the booking process, please contact the helpdesk at helpdesk.rn@iegexpo.it.

► ACCESS AND SERVICES FOR PEOPLE WITH DISABILITIES: Rimini Expo Centre offers easy access and usage for people with disabilities by providing the following services: disabled parking spaces, entrances easily accessible via ramps, push-to-open doors, single-level halls all directly interconnected, spacious catering areas for freedom of movement, suitably equipped toilet facilities, conference rooms on the upper floor accessible by lift, a railway station on the Milan–Bari line accessible by lift, and, subject to prior reservation, free of charge mobility aids (manually operated wheelchairs) to be used on event days. To make a booking, compete the form, which can be downloaded here, and send it by email to helpdesk.rn@iegexpo.it.

► TRAINS AND RAIL DISCOUNTS: Travelling to TTG Travel Experience and InOut by train is particularly convenient thanks to Riminifiera railway station which, located about 50 metres from the South Entrance, is served by Regional, Intercity and Frecce train services during events.

Due to an agreement between Italian Exhibition Group and Trenitalia, exhibitors and visitors can take advantage of the Special Events offer with discounts ranging from 20% – 75% off the standard fare on Frecciarossa, Frecciargento, Frecciabianca, Intercity and Intercity Notte services in the Business, Premium and Standard service classes, 1st and 2nd classes, and on Intercity and Intercity Notte trains in 1st and 2nd classes, couchette and sleeper carriages. The offer is valid for journeys to Rimini or Riminifiera taken from two days before up to two days after the event conclusion.

To take advantage of this discount, select the Special Events offer at the time of purchase and enter the IEG agreement code. Tickets can be purchased on the Trenitalia website and app, at railway ticket offices and through authorised travel agents.

There will also be special train services along the Santarcangelo di Romagna–Cattolica route, stopping at Riminifiera. Up-to-date timetables and details are available on the TTG Travel Experience and Trenitalia websites.

► ROAD ROUTE, CAR HIRE AND TAXIS: Rimini Expo Centre is connected to the A14 Bologna–Bari–Taranto motorway. The recommended exit is Rimini Nord, approximately 6 kilometres from the Expo Centre. Info: https://www.iegexpo.it/it/venues/rimini/quartiere. To call a taxi: (+39) 0541/50.020. Electric car-sharing with Corrente is available and can be booked via the app, or cars can be hired with AVIS Car Hire (https://www.avisautonoleggio.it/).

► PARKING: the Expo Centre has paid parking for 11,000 vehicles. Parking info here

► PUBLIC TRANSPORT: Rimini Expo Centre can be reached via Start Romagna bus services, which provide direct connections to the Expo Centre from the railway station and the main towns along the Riviera.

There are four lines:

Line 9: Rimini Railway Station ⇄ Rimini Expo Centre. See the timetables
Shuttle 9: Rimini Railway Station ⇄ Rimini Expo Centre, with no in-between stops. See the timetables
Line 5: San Mauro Mare (Rimini North) ⇄ Rimini Expo Centre. See the timetables
Line 10: Miramare (Rimini South) ⇄ Rimini Expo Centre. See the timetables

The service is subject to payment and tickets can also be purchased via smartphone. For those staying in the area, the Romagna SmartPass and Rail SmartPass, which can be used on public transport for several days, are also available.

Buy Start Romagna tickets | Discover Romagna SmartPass | Discover Rail SmartPass

RIMINI-RICCIONE METROMARE: for travel along the Riviera, the Metromare, a special public transport service that connects the railway stations at Rimini and Riccione in around 23 minutes, stopping at 15 stations along the way, is also available.

Metromare information and timetables here

Shuttle bus 9 also travels between Rimini Railway Station and the Expo Centre’s South Entrance, as does Bus line 9, which stops on Via Emilia.

For travel arrangements:

► BY PLANE

Rimini Expo Centre is within reach of several Italian airports where rail, bus and special shuttle services are available. Direct transfers from Rimini and Bologna airports will be provided during the TTG Travel Experience and InOut events.

Rimini “Federico Fellini” Airport ↔ Rimini Expo Centre

Approximately 10 km from the Expo Centre, bus and special transfer services are available at Rimini Airport. From 14^th to 16^th October, Shuttle Italy Airport will be providing a direct service with the following fares:

€12 for a single ticket purchased online
€15 for a single ticket purchased on board

Public transport, bus line 9, also goes to the Expo Centre and taxis are on hand as well.

Check the shuttle routes and timetables | Book a shuttle

Bologna “Guglielmo Marconi” Airport ↔ Rimini Expo Centre

Approximately 120 km from the Expo Centre, Bologna Airport will be directly connected to Rimini Expo Centre via the Shuttle Italy Airport service, which will operate from 14^th to 16^th October 2026.

• Fare: €25 for a single ticket purchased online; €30 when purchased at the airport desk, directly at

the Expo Centre or on board.

• Bookings: available online and via the Shuttle Italy Airport app.

• Daily services: in addition to the special service for events, a daily service runs between Bologna

Airport and the city of Rimini with stops at the railway station and in Via Fada.

Check the timetables and purchase a ticket

The special service for TTG and InOut 2026 is available for consultation on Shuttle Italy Airport’s official website: shuttleitalyairport.it

Other airports

There are further connections to Rimini via other airports:

Forlì (50 km): bus line 7 from the airport to Forlì railway station, and then train to Rimini or Riminifiera.
Ancona Falconara (90 km): train from the Castelferretti-Falconara Airport station or Aerobus Raffaello and then train.
Venice, Bergamo, Milan, Rome Fiumicino – train with stops at Rimini or Riminifiera. Further information and connections here

Car hire, taxi and chauffeur-driven car hire services are also available at the airports.

Further information on airport connections | Check the train timetables

► ELECTRIC MICROMOBILITY: Lime and Bit Mobility electric scooters and bikes can also be used to get to the Expo Centre: download the app, register and unlock the vehicle by scanning the QR code. Parking areas are available at the South Entrance and in Car Parks West 1 and 2. Special discount codes → Lime: LIMEXFIERA, which unlocks a vehicle free of charge for up to two journeys per day during the event and on the days immediately before and after; Bit Mobility: TTGBIT2026, which offers new users 20 minutes’ free riding, which can be used across multiple journeys until the promotional credit runs out.

Further information here.

ABOUT TTG TRAVEL EXPERIENCE – INOUT | The Hospitality Community

Event: international trade show; organiser: Italian Exhibition Group SpA; frequency: annual; edition: 63^rd; entry: trade only; website: www.ttgexpo.it - #ttgexpo

PRESS CONTACT IEG, TTG TRAVEL EXPERIENCE

Elisabetta Vitali, head of corporate communication & media relation; Marco Forcellini, Pier Francesco Bellini, press office manager media@iegexpo.it

MEDIA AGENCY TTG TRAVEL EXPERIENCE

Immagine che contiene testo, Carattere, schermata

Il contenuto generato dall'IA potrebbe non essere corretto.

Comunicato n. 5 del 09/10/2026

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TOURISM 2026: ITALY ATTRACTS INTERNATIONAL SPENDING, THE WAY PEOPLE TRAVEL IS CHANGING, INBOUND TOURISM UP 5%, A 43-BILLION-EURO SUMMER: TTG TAKES A LOOK AT THE MARKETS

Rimini, 9^th October 2026 - Italian tourism continues to grow, driven by international visitor flows and domestic demand with the rising cost of living not deterring people from taking holidays. The full picture will be analysed at TTG Travel Experience and InOut | The Hospitality Community to be held at Rimini Expo Centre from 14^th to 16^th October.

The two Italian Exhibition Group (IEG) events will once again confirm their role as key events in the Mediterranean for global tourism and hospitality and place new consumer trends at the centre of the debate. According to Nexi data, in the first eight months of 2026, foreign tourist expenditure in Italy reached €16.2 billion, up 5% compared with the same period in 2025 and with a growth rate more than six times higher than that recorded a year earlier. At the same time, Federalberghi estimates that 36.2 million Italians went on holiday during the summer generating a total turnover of 43 billion euros.

These two indicators point to an expanding market that is, however, undergoing profound changes: shorter and more frequent stays, greater attention to budget, a preference for nearby destinations, and a growing interest in authentic and personalised experiences.

FOCUS ON ITALY: FLOWS ARE INCREASING

Eurostat figures for the first half of 2026 placed Italy ahead of Spain and France in terms of the volume of overnight stays with over 65 million nights compared with Spain’s 57 million and France’s 46 million. This result comes within a European context characterised by a more dynamic international demand. In the first six months of the year, the number of nights that foreign tourists spent in the European Union rose by 2.5%, almost three times the growth recorded for domestic tourism (+0.9%).

The summer season also showed positive signs. According to the Ministry of Tourism’s analysis of data from the Alloggiati Web platform, between 15^th June and 15^th September, Italy recorded an average OTA occupancy rate of 58.9%, up 10.8% compared with 2025, with rates that were, on average, more contained. This figure exceeds that of Spain, which stood at 52.2%, and France, at 42.8%. This indicator relates to the occupancy of available accommodation on the main online portals, not to the total number of hospitality facilities.

The week of Ferragosto (mid-August) saw a peak of 65.4% with mountain destinations leading the way at 78.4%, followed by coastal destinations (74.3%), and lakeside locations (71.9%). Cities of art and cultural landscapes reached 56%, recording a 13.9% increase, the most significant rise compared with the previous year.

This growth also extended to less traditional destinations. Small municipalities recorded a 5.3% increase in arrivals and a 4.6% rise in overnight stays.

Results that highlight new opportunities for villages, inland areas and regions able to capitalise on the demand for nature-based, cultural and experiential tourism.

THE INTERNATIONAL MARKET: THE MEDITERRANEAN AT THE HEART OF COMPETITION

The growth in European tourism is accompanied by increasingly fierce competition amongst Mediterranean destinations, where accessibility, prices, weather conditions and safety all influence travellers’ decisions.

Figures from the Ministry of Tourism showed that, during the summer of 2026, Italy recorded higher levels of online booking saturation than its main European competitors. Even in August, with a rate of 58.5%, the Italian market outperformed Spain and France at 54% and 41% respectively.

The Mediterranean also played a central role in the choices of Italians travelling abroad. According to Federalberghi, 12.4% of summer holidaymakers chose an international destination, mainly favouring coastal resorts and the most easily accessible countries, including Croatia, Greece and Spain.

Geopolitical tensions and transport cost trends also influenced these dynamics. The Udicon-Istituto Piepoli survey, as reported in TTG Italia’s analysis, revealed that the international context influenced the travel decisions of 62% of Italians. Uncertainty did not necessarily halt demand, but it did affect the choice of destination, services and booking method.

INCOMING: 16.2 BILLION IN FOREIGN SPENDING IN THE FIRST EIGHT MONTHS

The contribution of international tourism was particularly evident in consumer spending trends. The initial findings from the second edition of Nexi’s Tourism and Incoming Watch report, which will be presented at TTG Travel Experience, show that foreign tourists spent 16.2 billion euros in Italy in the first eight months of 2026, a year-on-year increase of 5%.

This figure is particularly significant for the sector because it shifts the focus from the mere number of visitors to the economic value generated by their presence. The distribution of spending across regions, source markets and times of year is, in fact, a key indicator for guiding investment, commercial strategies and destination development policies.

Demand vitality was also reflected in air travel. According to Assaeroporti, Italian airports handled over 25.5 million passengers in July. As the year covered by the analysis progressed, passenger traffic reached nearly 137 million, representing an increase of 5.2%. A number of small and medium-sized airports were particularly busy, recording double-digit growth.

DOMESTIC TOURISM: 43 BILLION SPENT, BUT PRICE AFFECTED HOLIDAY PLANS

Summer 2026 confirmed Italians’ keenness to travel albeit with a growing focus on holiday affordability.

According to the Federalberghi survey, 36.2 million Italians planned their summer holidays with a clear preference for domestic destinations: 87.6% chose to stay in Italy. The estimated turnover amounted to 43 billion euros, of which approximately 16.5 billion was concentrated in August, 12.9 billion in July, 11.5 billion in June and 2.1 billion in September.

The average expenditure on the main holiday, including travel, accommodation, meals and activities, was 917 euros per person, equivalent to around 94 euros a day. For additional holiday periods, the average budget fell to 527 euros.

The overall cost of accommodation has become one of the key factors influencing consumer choices. According to the Udicon-Istituto Piepoli survey, 31% of Italians look for cheaper accommodation, 27% prefer nearby destinations, and 19% choose the low season.

HABITS ARE CHANGING: LONG HOLIDAYS ARE GIVING WAY TO SHORTER BREAKS

The shift in demand not only concerns spending power but also leisure time organisation. The traditional holiday, concentrated in a single period, is gradually giving way to several stays spread throughout the year, with implications for seasonality and commercial opportunities for destinations.

According to preliminary findings from the Confturismo-SWG Observatory, 58% of Italians spread their holidays over several periods and 69% plan one or more short breaks. This trend is also reflected in Federalberghi’s summer surveys: 28.9% of holidaymakers planned additional breaks on top of their main one.

August still played a central role, accounting for 41.4% of main holiday preferences, but July, chosen by 28.8% of travellers, and June with 24.4%, helped to extend the tourist season.

This presents a new challenge for operators: to capitalise on a less concentrated demand by offering flexible holiday packages, personalised experiences and products that develop local areas and attractions even outside the peak season.

HOTELS AND ALTERNATIVE ACCOMMODATION: HOSPITALITY AMID NEW NEEDS AND INNOVATION

The shift in consumer behaviour also directly affects the hospitality sector. According to Federalberghi, 30.6% of Italian holidaymakers prefer hotels and holiday villages, followed by staying with relatives and friends (28.6%), owner-occupied second homes (11.9%), bed and breakfast facilities (7.8%), campsites (6.8%) and short-term rentals (5.1%).

A diverse market, in which the quality of service, personalised experience and operational efficiency are becoming increasingly important.

For the hotel industry, this transformation also involves generational turnover, new professional skills and applying artificial intelligence to operational processes. These are just some of the topics that will be explored at TTG Travel Experience and InOut through the Hotel Chains project, meetings with Federalberghi’s Young Hoteliers and seminars organised by the Glion and Les Roches international schools.

Attention will also be paid to the alternative accommodation sector, which will take centre stage at InOut with a Florence University study on the contribution of operators, hosts and property managers to the economic, social, cultural and environmental development of local areas.

TRAVEL TRENDS 2026: EXPERIENCES, ARTIFICIAL INTELLIGENCE AND NEW DESTINATIONS

From looking for less crowded destinations to personalising their holidays, travellers in 2026 show increasingly diverse needs.

Climate change is helping to reshape the geography of holidays, fuelling the coolcationing phenomenon, which is driving part of the demand towards destinations with milder temperatures. At the same time, there is growing interest in nature-based tourism, walking trails, outdoor activities and wellness experiences.

Beach weddings are also among the emerging segments. In 2025, beach weddings accounted for 38.7% of the global destination wedding market with an estimated value of around 15.7 billion dollars out of a total of 40.6 billion. This trend opens up new opportunities for coastal destinations, accommodation providers and companies specialising in event organisation.

On the technological front, artificial intelligence is playing an increasingly direct role in travel planning and purchasing. From offer personalisation to service automation, right through to including destinations in responses produced by generative systems, innovation is reshaping the relationship between tourism supply and demand.

ABOUT TTG TRAVEL EXPERIENCE – INOUT | The Hospitality Community

Event: international trade show; organiser: Italian Exhibition Group SpA; frequency: annual; edition: 63^rd; entry: trade only; website: www.ttgexpo.it - #ttgexpo

PRESS CONTACT IEG, TTG TRAVEL EXPERIENCE

Elisabetta Vitali, head of corporate communication & media relation; Marco Forcellini, Pier Francesco Bellini, press office manager media@iegexpo.it

MEDIA AGENCY TTG TRAVEL EXPERIENCE

Immagine che contiene testo, Carattere, schermata

Il contenuto generato dall'IA potrebbe non essere corretto.

Press Release n. 4 of 09/10/2026

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TTG NEXT STARTUP 2026, INNOVATION ENTERS THE TOURISM SECTOR: 40 START-UPS AMID AI, DATA AND SMART DESTINATIONS

TTG Next Startup will now be in Hall C3 – Italy area: around 1,300 square metres and 40 start-ups to connect new businesses, industry professionals, destinations and investors

From artificial intelligence to automation, data and smart destinations: technologies are moving beyond the experimental stage and entering day-to-day operations in hotels, businesses and local areas

New features for 2026 will include the new TTG Star Award format: 12 candidates in the Transport, Hospitality, Destination and Tour Operator categories with the awards ceremony in the Main Arena

ttgexpo.it | inoutexpo.it

Rimini, 9^th October 2026 – Artificial intelligence automates tasks and personalises the guest experience; data help destinations gain a better understanding of visitor behaviour; and new platforms are reshaping hotel management, the workplace and the travel experience. At TTG Travel Experience 2026, scheduled to take place from 14^th to 16^th October at Rimini Expo Centre, innovation is increasingly being measured against market needs.

This is the picture painted by TTG Next Startup, the project for new businesses and technologies applied to tourism, organised in collaboration with Associazione Startup Turismo. For the 2026 edition, the area will be housed in Hall C3 – Italy Area at the heart of the event’s visitor flow, and, covering approximately 1,300 square metres, will feature 40 start-ups ranging from emerging ventures to businesses already in the growth phase.

FROM AI TO HOTEL MANAGEMENT: INNOVATION BECOMES OPERATIONAL

The recurring theme for 2026 is a more mature technology sector in which innovation is no longer confined to the experimental stage. The solutions on display at TTG focus on process efficiency, task automation, the use of data, relations with travellers and the development of new service and hospitality models.

Artificial intelligence is one of the most prominent areas of development: virtual assistants, personalised experiences, data analysis and tools to support marketing, sales and management are being integrated throughout the entire tourism value chain. At the same time, smart destinations are also making progress with technologies designed not only to interpret visitor flows but also to gain a better understanding of visitors, promote local heritage and forge closer links between local areas, operators and travellers.

Alongside technology, the event will also feature experiential tourism, outdoor activities, wellbeing and solutions for human capital, from talent recruitment to training and the encounter between labour supply and demand.

The debate will continue in the TTG Next Startup Arena, again in Hall C3, with a programme of pitches, talks and meetings on artificial intelligence, automation, smart destinations, new business models and skills.

Supporting the project in 2026 are PwC Italy, Repower and Alpitour World as main partners alongside the start-up partners Freedome, Its4kids, eSIMTravel, RedoMap and Hotiday.

TTG STAR AWARDS: INNOVATIONS COMES THROUGH PEOPLE

Tourism transformation is not just about technology. New features at the 2026 edition will include the debut of the TTG Star Awards new format. These awards are given to professionals who, within their own organisations, interpret and drive change through new ideas, products and solutions.

There are twelve candidates divided into four categories — Transport, Hospitality, Destination and Tour Operator — to express innovation through those who put it on the market. The awards ceremony will take place on Thursday 15^th October at 3.30 pm in the Main Arena and will culminate with the special TTG Star EXIST Award for the professional who best embodies the values of the 2026 edition’s central theme.

ABOUT TTG TRAVEL EXPERIENCE – INOUT | The Hospitality Community

Event: international trade show; organiser: Italian Exhibition Group SpA; frequency: annual; edition: 63^rd; entry: trade only; website: www.ttgexpo.it - #ttgexpo

PRESS CONTACT IEG, TTG TRAVEL EXPERIENCE

Elisabetta Vitali, head of corporate communication & media relation; Marco Forcellini, Pier Francesco Bellini, press office manager media@iegexpo.it

MEDIA AGENCY TTG TRAVEL EXPERIENCE

Immagine che contiene testo, Carattere, schermata

Il contenuto generato dall'IA potrebbe non essere corretto.

Press Release n. 3 of 09/10/2026

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TTG TRAVEL EXPERIENCE 2026, TOURISM IS CHANGING COURSE: FROM ARTIFICIAL INTELLIGENCE TO GEOPOLITICS, HERE ARE ALL THE EVENTS THAT LOOK TO THE FUTURE OF TRAVEL

· TTG Travel Experience looks ahead to tourism 2027: from 14^th to 16^th October at Rimini Expo Centre, 200 events in 9 themed arenas and over 400 speakers. A preview of the five consumer trends with Travel & Hospitality Vision +27 by TTG, the Italian Tourism Report, studies by Nexi, Milan Polytechnic, Confturismo-SWG and Isnart, and the first research into the Zero Click Economy on hotel and destination visibility in artificial intelligence responses

· From the Mediterranean to geopolitics, the new challenges facing global tourism. CNR-ISMed and tourism boards from Malta, Slovenia and Greece will discuss investments and strategies up to 2030. Climate and traveller safety will be the focus of meetings with the Ministry of Foreign Affairs, ASTOI and Legambiente

· Italy and Poland launch the St John Paul II Trail: Minister Gianmarco Mazzi and Polish Secretary of State Ireneusz Raś will be in Rimini to present a project dedicated to religious tourism, villages and lesser-known areas

· Debut of the TTG Star Awards new formula: 12 candidates in four categories and the special TTG Star EXIST Award

ttgexpo.it | inoutexpo.it

Rimini, 9^th October 2026 — The Mediterranean as a testing ground for new tourism strategies; geopolitics and climate change reshaping the travel landscape; and artificial intelligence transforming the relationship between supply and demand. Organised by Italian Exhibition Group (IEG), TTG Travel Experience, the leading Mediterranean event for global tourism, scheduled to take place at Rimini Expo Centre from 14^th to 16^th October, will present a programme of 200 events spread across nine themed arenas featuring over 400 speakers. Events will include institutional meetings, market analyses, previews of research findings and discussions with the sector’s key players. The all-encompassing theme of the 2026 edition will be EXIST, a call to restore authentic experiences and the value of relationships to a central role in a sector that is undergoing profound change.

THE MEDITERRANEAN: NEW BALANCES, INVESTMENTS AND CLIMATE CHANGE

The Mediterranean will be one of the main topics of discussion throughout the programme. On Wednesday 14^th October, at 11 am in the Italy Arena, CNR-ISMed will present The Mediterranean that exists, an analysis of five years’ research into the economic, social, technological and environmental transformations of tourism in the region. On Thursday 15^th October, at 2.20 pm in the Main Arena, the Mediterranean: together towards 2030 debate will see the directors of the Maltese, Slovenian and Greek tourism boards discussing investments, development policies and strategies for addressing the effects of climate change and evolving demand.

The discussion on safety will also examine the travel industry’s new geographies. On Wednesday 14^th October, at 12.10 pm in the Italy Arena, Professor Marco Valigi will analyse the role of geopolitics for travel agencies and tour operators. Thursday 15^th at 12.30 will be the turn of Travelling in the age of uncertainty: geopolitics, climate and safety with, amongst others, Pier Ezhaya, president of ASTOI Confindustria Viaggi, Nicola Minasi, head of the Crisis Unit at the Ministry of Foreign Affairs, Fabio Carsenzuola from the Redion Group, and Alessandro Pozzi from Milan Polytechnic. Climate will once again take centre stage on Thursday at 11 am in the Italy Arena with Legambiente and data from the ENIT survey on local area and tourist flow changes.

THE FIVE TRENDS FOR 2027 AND RESEARCH PREVIEWS

Travel & Hospitality Vision +27 by TTG will be giving a highly-anticipated presentation of the five consumer trends set to shape tourism in 2027. Alongside the Vision, a series of studies will address the market from different perspectives ranging from travellers’ choices to the economic value that destinations generate.

On Wednesday 14^th October, at 1.20 pm in the Italy Arena, Isnart (National Institute for Tourism Research) will present Choosing to Be There, an in-depth analysis of the relationship between tourism, events and regional development. At 3.20 pm in the Main Arena, the focus will be on the first study on the Zero Click Economy dedicated to Italian hotel and destination visibility in responses generated by artificial intelligence.

Thursday 15^th October, at 11 am in the Main Arena, will see the Travel Innovation Observatory at Milan Polytechnic’s School of Management presenting ViaggIAre: existing in travel, between the human and the artificial featuring the travel market’s annual assessment and the results of the first European survey of travellers. At 1.10 pm, the Confturismo-SWG Observatory will analyse the evolution of holidays, which are becoming increasingly shorter, more frequent and spread out over the year. At 4.40 pm, Nexi will present the second edition of Tourism and Incoming Watch with a focus on international tourist expenditure in Italy, the markets of origin and the distribution of economic value across regions and seasons.

On Friday 16^th October, at 11 am in the Italy Arena, the latest Italian Tourism Report compiled by Isnart will broaden the focus to include sustainability, the promotion of cultural heritage and regional competitiveness within the framework of European policies.

FROM ORGANISED TOURISM TO ARTIFICIAL INTELLIGENCE: NEW TRAVEL MODELS

On Wednesday 14^th October at 3 pm, the programme’s new features will include the ASTOI and TTG press conference, which will present the new ASTOI Hub alongside data and trends in organised tourism. Participating speakers will be Gloria Armiri on behalf of IEG and Pier Ezhaya, president of ASTOI Confindustria Viaggi.

Artificial intelligence will also be at the heart of the discussion on new forms of communication in tourism. On Thursday 15^th October, at 11 am in the Global Village Arena, a session moderated by Marco Cattaneo, editor-in-chief of National Geographic Italia, will address the issue of travel narrative credibility in the age of AI and multi-channel communication. At the same time but in the Book&Go Arena, photojournalist and filmmaker Betty Colombo will illustrate the new possibilities offered by immersive VR 180 virtual reality for promoting territories.

On Friday 16^th October, at 11 am in the Main Arena, a humanoid robot equipped with artificial intelligence will take part live in the event entitled I exist. And you? Humans and humanoids in the tourism work of the future, organised by AssoParchi. The focus will be on the evolution of professions and skills and the relationship between people and technology.

SLOW TOURISM AND PILGRIMAGES: THE ITALY-POLAND PROJECT WITH MINISTER MAZZI

Significant institutional events will include a preview presentation of the St John Paul II Trail scheduled for Thursday 15^th October at 12.10 pm in the Global Village Arena. This joint project between Italy and Poland aims to promote the places linked to the life of Pope Wojtyła through religious and cultural tourism. The Minister for Tourism, Gianmarco Mazzi, and the Polish Secretary of State, Ireneusz Raś, will be in attendance. At 4.50 pm in the Italy Arena, a discussion entitled Religious Pilgrimages: the reasons for their success between slowness, rediscovery of interiority and the meaning of existence will broaden the perspective to include slow tourism, villages and inland areas. The Bishop of Rimini, Monsignor Nicolò Anselmi, and don Marco Fagotti, deputy director of the CEI Pastoral Commission for Tourism, will be taking part.

BOOK&GO: TRAVEL TOLD THROUGH BOOKS, DOCUMENTARIES AND NEW NARRATIVE FORMS

Travel storytelling will take centre stage in the Book&Go Arena (Hall A7), which will be hosting a programme of talks with authors, filmmakers and leading figures in digital communication throughout all three days. Guide and travel books are now being joined by a growing number of documentaries, television programmes and new narrative forms, which are having an ever-greater influence on travellers’ choices. Guests will include Nick Pescetto, an Italian pioneer of travel storytelling on social media, and Giovanni Arena, renowned for his travel advice and stories on lesser-known destinations, who will be giving a preview of his new book due to be published at the end of the year.

TTG STAR AWARDS, TWELVE CANDIDATES AND A SPECIAL AWARD FOR EXIST

Thursday 15^th October, at 3.30 pm in the Main Arena, will see the TTG Star Awards 2026 debuting their revamped format for awarding the professionals driving change in the tourism sector through innovative ideas, products and solutions. Twelve candidates will be in the running, divided into four categories: Transport, Hospitality, Destination and Tour Operator. The ceremony will culminate with the presentation of the special TTG Star EXIST Award for the professional who has best embodied the values of the 2026 edition’s central theme.

ABOUT TTG TRAVEL EXPERIENCE – INOUT | The Hospitality Community

Event: international trade show; organiser: Italian Exhibition Group SpA; frequency: annual; edition: 63^rd; entry: trade only; website: www.ttgexpo.it - #ttgexpo

PRESS CONTACT IEG, TTG TRAVEL EXPERIENCE

Elisabetta Vitali, head of corporate communication & media relation; Marco Forcellini, Pier Francesco Bellini, press office manager media@iegexpo.it

MEDIA AGENCY TTG TRAVEL EXPERIENCE

Immagine che contiene testo, Carattere, schermata

Il contenuto generato dall'IA potrebbe non essere corretto.

Comunicato n. 2 del 09/10/2026

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IEG, TTG TRAVEL EXPERIENCE 2026: 2,800 EXHIBITORS, 1,000 BUYERS AND THE MEDITERRANEAN AT THE CENTRE OF GLOBAL TOURISM

TTG Travel Experience and InOut | The Hospitality Community will be back in Rimini from 14^th to 16^th October with 28 halls and 140,000 square metres of exhibition space: 2,800 exhibiting brands and 1,000 buyers for three days of international business

The Mediterranean at the centre of the global tourism debate: greater international participation with new exhibiting countries, while the programme will include the 5 Consumer Trends for 2027 by TTG and previews of key market research findings

Innovation and hospitality take centre stage: 40 start-ups in the TTG Next Startup area and leading hotel chains in Hotel Chains. New features for 2026 will include the new TTG Star Awards format with prizes given to professionals who are driving change in tourism through innovative ideas and solutions. Twelve candidates are in the running divided into four categories: Transport, Hospitality, Destination and Tour Operator

ttgexpo.it | inoutexpo.it

Rimini, 9^th October 2026 — TTG Travel Experience and InOut | The Hospitality Community will be back at Rimini Expo Centre from 14^th to 16^th October with 2,800 exhibiting brands, 1,000 buyers and 28 halls covering 140,000 square metres of exhibition space.

Hence the two Italian Exhibition Group (IEG) trade shows will reaffirm their status as leading events in the Mediterranean for global tourism and hospitality and will place new consumer trends at the heart of the debate. The packed programme of business meetings will have an even stronger international flair due to the exhibition debut of eleven new countries: the Czech Republic, Croatia, Cyprus, Moldova, the Philippines, Colombia, the Bahamas, Kyrgyzstan, Jordan, Georgia and Venezuela. Their presence will enrich the exhibition layout, which will be divided into three main areas – Italy, Global Village and The World – designed to connect the intermediation supply chain with technology firms and tour operators.

The driving force behind the entire event will be the focus on the Mediterranean region. To define the guidelines and shape the sector’s development, TTG has organised a round-table discussion between tourism bodies from countries in the Mediterranean basin and researchers from CNR-ISMed.

EXIST, the theme of this year’s event, calls for a return to authentic experiences, time and relationships in an era characterised by instability, information overload and ever-faster technological change. This central theme will accompany discussions on new travel behaviours and the prospects of an evolving market, which is also experiencing growing international demand.

At the same time, InOut | The Hospitality Community will bring hospitality developments to Rimini by amassing hotels, hotel chains, designers, glamping and beach resort operators, suppliers and technology companies. New features for 2026 will include the debut of Extra-Hospitality, an initiative specifically for the alternative accommodation sector, while five exhibitions and installations will define the new languages of design, wellness and hospitality.

TOURISM 2027, NEW TRENDS AND MARKET RESEARCH PREVIEWS: FROM ARTIFICIAL INTELLIGENCE APPLIED TO TOURISM TO FOREIGN TOURIST EXPENDITURE

Eagerly awaited events will include the presentation of Travel & Hospitality Vision +27 by TTG’s five tourism consumption trends for 2027 and a preview of key market research findings. The spotlight will also be on the second edition of Nexi’s Tourism and Incoming Watch, which reports that in the first eight months of 2026, spending by foreign tourists in Italy reached 16.2 billion euros, up 5% compared to 2025. The programme will also feature studies by Milan Polytechnic, Confturismo-SWG and Isnart; the first research into the visibility of Italian hotels and destinations in artificial intelligence responses, focusing on the Zero Click Economy; and the latest Italian Tourism Report.

START-UPS, HOTEL CHAINS AND NEW TOURISM PROFESSIONALS

In regard to projects for the 2026 edition, TTG Next Startup will now be housed in Hall C3 – Italy Area. Organised in collaboration with Associazione Startup Turismo, it will feature 40 start-ups in an area of approximately 1,300 square metres with meetings, pitches and in-depth sessions on AI, automation, data, smart destinations and new business models. Hotel Chains, the format for leading national and international hotel chains, will also be back with Hotel Talks on development strategies, brand evolution and new forms of hospitality.

New features will include the debut of the new TTG Star Awards format, which awards professionals who are able to interpret and drive change in tourism through innovative thinking and product development. The 12-candidate shortlist is divided into four categories — Transport, Hospitality, Destination and Tour Operator — with the awards ceremony scheduled to take place in the Main Arena.

ABOUT TTG TRAVEL EXPERIENCE – INOUT | The Hospitality Community

Event: international trade show; organiser: Italian Exhibition Group SpA; frequency: annual; edition: 63^rd; entry: trade only; website: www.ttgexpo.it - #ttgexpo

PRESS CONTACT IEG, TTG TRAVEL EXPERIENCE

Elisabetta Vitali, head of corporate communication & media relation; Marco Forcellini, Pier Francesco Bellini, press office manager media@iegexpo.it

MEDIA AGENCY TTG TRAVEL EXPERIENCE

Immagine che contiene testo, Carattere, schermata

Il contenuto generato dall'IA potrebbe non essere corretto.

Press Release n. 1 of 09/10/2026

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TTG TRAVEL EXPERIENCE AND INOUT: FOREIGN TOURIST EXPENDITURE SPEEDS UP, +5% IN THE FIRST EIGHT MONTHS OF 2026. IN RIMINI, THE 2027 TOURISM ROADMAP

· Incoming on the rise: €16.2 billion spent by foreign tourists in the first eight months of 2026, up 5% on 2025, according to Nexi. At the show, focus on the Mediterranean, AI, new travel models and the hotel sector with studies by Milan Polytechnic, Confturismo-SWG and Isnart

· Beach weddings are progressing, accounting for 38.7% of the global destination wedding market in 2025 with an approximate value of $15.7 billion

· From 14^th to 16^th October at Rimini Expo Centre, TTG Travel Experience and InOut | The Hospitality Community, the Mediterranean’s leading global tourism events, will gather the travel industry together and open discussions on trends for 2027

• Features will include the new TTG Star Award format and the return of the Innovation District

with TTG Next Startup. Also on the agenda, five 2027 trends from Travel & Hospitality Vision

+27 by TTG, the new Report on Italian Tourism and the launch of the John Paul II Trail between

Italy and Poland

ttgexpo.it | inoutexpo.it

Rimini, 29^th September 2026 – From 14^th to 16^th October at Rimini Expo Centre, TTG Travel Experience and InOut | The Hospitality Community, the Mediterranean’s leading global tourism industry events, organised by Italian Exhibition Group, will bring the travel and hospitality sectors together.

Meanwhile, the first figures from the second edition of Nexi’s “Tourism and Incoming Watch”, which will be previewed at the trade show, have been released: in the first eight months of 2026, foreign tourist expenditure in Italy reached 16.2 billion euros, up 5% compared to the same period in 2025. A growth rate that is more than six times higher than a year ago.

And in this rapidly evolving scenario, TTG and InOut will be bringing operators, destinations and key hospitality sector players to Rimini to interpret the trends for 2027. The Mediterranean will be transversally analysed at the event with tourism boards from countries in the region and a special focus by CNR-ISMed (National Research Council – Institute for Mediterranean Studies). All with the backdrop of a summer that confirmed Italy’s position at the top of European rankings with over 65 million overnight stays in the first half of the year and 36.2 million Italian holiday-makers.

FROM BEACH WEDDINGS WORTH 15.7 BILLION TO 5 TOURISM TRENDS FOR 2027

One of the emerging topics of a specific panel discussion at TTG will be beach weddings. In 2025, beach weddings accounted for 38.7% of the global destination wedding market, amounting to approximately 15.7 billion dollars out of a total of 40.6 billion. A market that is expected to reach 87.3 billion by 2034.

The outlook for 2027 will range from Travel & Hospitality Vision +27 by TTG’s 5 consumer trends to research conducted by Milan Polytechnic with market quantification and the first European traveller survey, right through to new holiday models analysed by Confturismo-SWG, according to which 58% of Italians already spread their holidays across several periods and 69% foresee one or more short breaks. Isnart will explore the relationship between tourism, events and regional development. Further topics will include a focus on the Zero Click Economy featuring the first study on the presence of Italian hotels and destinations in responses generated by artificial intelligence, as well as the latest edition of the Italian Tourism Report.

WALKING TRAILS: THE ITALY-POLAND PROJECT WILL BE LAUNCHED IN RIMINI

One of the official events at TTG will see Gianmarco Mazzi, the Minister for Tourism, and Ireneusz Raś, Secretary of State at the Republic of Poland’s Ministry of Sport and Tourism, launching the John Paul II Trail, a project dedicated to the places linked to the life and journeys of Pope Wojtyła. Further religious tourism events will include the discussion entitled “Religious Pilgrimages: the reasons for their success between slowness, rediscovery of interiority and the meaning of existence”, featuring the Bishop of Rimini, Monsignor Nicolò Anselmi, and don Marco Fagotti, deputy director of the Pastoral Care IEC for Tourism.

NEW TTG STAR AWARDS, THE INNOVATION DISTRICT AND HOTEL CHAINS CONFIRMED

New features for 2026 will include the new TTG Star Award format with 12 nominees in the Transport, Hospitality, Destination and Tour Operator categories, and an awards ceremony in the Main Arena for professionals who are innovating the sector. The Innovation District will be back with TTG Next Startup, where AI, smart destinations, automation, data, new experiences and human capital will take centre stage in pitches, talks and meetings with operators, destinations and investors. Hotel Chains, featuring leading national and international hotel groups and focuses on hospitality sector developments and transformations, has also been confirmed. In 2026, purchasing managers from the chains attending TTG will also be able to join the buyer contingent of InOut | The Hospitality Community, thus strengthening the direct relationship between demand, suppliers and the hotel industry.

AT INOUT, FROM GENERATIONAL CHANGE TO ALTERNATIVE ACCOMMODATION: HOW HOSPITALITY IS CHANGING

The hotel industry will also be at the centre of discussions on generational change with a talk by Federalberghi’s Young Hoteliers entitled “Gen Z: how a generation is revolutionising work in tourism”, and seminars organised by the Glion and Les Roches international schools on the new hospitality assets between human capital, efficiency and artificial intelligence. The Extra Hospitality Arena in Hall D2 will draw attention to the alternative accommodation sector and will host a study by the University of Florence on the role of operators, hosts and property managers in the economic, social, cultural and environmental development of local areas.

ABOUT TTG TRAVEL EXPERIENCE – INOUT | The Hospitality Community

Event: international trade show; organiser: Italian Exhibition Group SpA; frequency: annual; edition: 63^rd; entry: trade only; website: www.ttgexpo.it - #ttgexpo

PRESS CONTACT IEG, TTG TRAVEL EXPERIENCE

Elisabetta Vitali, head of corporate communication & media relation; Marco Forcellini, Pier Francesco Bellini, press office manager media@iegexpo.it

MEDIA AGENCY TTG TRAVEL EXPERIENCE

Immagine che contiene testo, Carattere, schermata

Il contenuto generato dall'IA potrebbe non essere corretto.

Press release 29/09/2026

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TTG TRAVEL EXPERIENCE: THE SUMMER TOURISM SEASON FACES FUEL, COSTS AND SAFETY CHALLENGES 68% OF ITALIANS PLAN TO GO AWAY AT LEAST ONCE

· TTG Italia’s market research analysis: the international context is affecting the travel choices of 62% of Italians. 59% are looking to Italy, 24% to Europe and 17% to intercontinental destinations

· From 14^th to 16^th October 2026, at Rimini Expo Centre and organised by Italian Exhibition Group, TTG Travel Experience and InOut | The Hospitality Community will bring together destinations, tour operators, travel agencies, airlines, hospitality businesses and international buyers to interpret the market’s new directions

Rimini, 6^th July 2026 – While summer has confirmed the Italian population’s desire to travel, a more cautious traveller is studying the market, mindful of the overall cost of a holiday and the reliability of the guarantees on offer. We will know how things panned out at TTG Travel Experience 2026, the Mediterranean’s leading event for global tourism, organised by Italian Exhibition Group and scheduled to take place from 14^th to 16^th October at Rimini Expo Centre alongside InOut | The Hospitality Community, which will bring the design, services, wellness, technology, outdoor worlds and new forms of hospitality to the exhibition. Indeed, following a tourist season that began against a backdrop of fuel price concerns and geopolitical tensions, TTG will once again be the place where current tourism trends are interpreted as market indicators, fostering dialogue between operators, destinations and businesses across the sector.

SUMMER 2026, TRAVEL IS STILL A PRIORITY, BUT CHOICES ARE CHANGING

Let’s start from the top. According to analyses gathered by TTG Italia and beginning with the Udicon-Istituto Piepoli survey, the international situation will affect this summer’s travel decisions for 62% of Italians, whilst 68% still plan to go away at least once in the coming months. The first impact is on the choice of destination: 59% of those surveyed are opting for domestic destinations, 24% are looking to Europe and 17% are planning an intercontinental trip. Rather than a decline in demand, the market is seeing a shift in preferences driven by cost pressures and uncertainty.

Price is a key factor throughout the entire booking process. To keep costs down, 31% of Italians say they are looking at cheaper accommodation, 27% are choosing closer destinations, 23% are cutting back on restaurants and activities, 19% are travelling in the low season and 18% are opting for shorter stays.

Fuel is still a background issue. The fears circulating in the weeks leading up to the start of the season have been allayed by reassurances from the aviation sector. ENAC has ruled out any supply issues in Europe; ITA Airways has confirmed that summer flights will operate as scheduled and that fares for tickets already booked will remain unchanged; Air France-KLM has indicated positive availability for July and August; Lufthansa has reported no sign of risk at the group’s six European hubs, including Rome. Emirates, Qatar Airways and Vueling have also reassured the market about the gradual return to normal operations and service stability. Fuel availability therefore appears to be under control, whilst the economic issue is still unresolved. Fluctuations in jet fuel costs have already affected prices and commercial planning. For organised tourism, the issue is not only about the operational cost of flights, but also the ability to turn this uncertainty into a reassuring proposition for the end customer. Several operators have therefore decided to introduce price protection schemes and more flexible terms regarding the final cost of the holiday.

But the new geography of demand is also being shaped by the climate. The ‘coolcationing’ phenomenon is encouraging interest in cooler locations with summer mountain holiday destinations offering wellbeing and freedom gaining ground.

TTG TRAVEL EXPERIENCE, THE MARKET WILL BE MEASURED BY THE THEME OF EXIST

As mentioned earlier, the final figures will be revealed at TTG Travel Experience 2026, to be held from 14^th to 16^th October at Rimini Expo Centre, in its role as the nerve centre for the tourism industry at a time when the sector is having to contend with more cautious travellers and higher holiday value expectations. EXIST, the theme of the 2026 edition of TTG Travel Experience, was chosen precisely to reflect a tourism trend for more authentic experiences, greater awareness and a stronger connection with places, people and the time spent travelling.

Having attracted 2,700 exhibiting brands, 1,000 buyers from 75 countries, 60 start-ups and 400 speakers from institutions, companies and academic facilities, the success of the 2025 edition is further confirmation of the format’s central importance.

ABOUT TTG TRAVEL EXPERIENCE – INOUT | The Hospitality Community

Event: international trade show; organiser: Italian Exhibition Group SpA; frequency: annual; edition: 63^rd ; entry: trade only; website: www.ttgexpo.it - #ttgexpo

PRESS CONTACT IEG, TTG TRAVEL EXPERIENCE

Elisabetta Vitali, head of corporate communication & media relation; Marco Forcellini, Pier Francesco Bellini, press office manager media@iegexpo.it

MEDIA AGENCY TTG TRAVEL EXPERIENCE

Martina Vacca: martina@mindthepop.it, mob. +39 339 748 5994; Fabrizio Raimondi: fabrizio@mindthepop.it, mob. +39 335 389 848; Stefano Chiossi: stefano@mindthepop.it, mob. + 39 388 739 4358.

Immagine che contiene testo, Carattere, schermata

Il contenuto generato dall'IA potrebbe non essere corretto.

Press release 06/07/2026

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TTG TRAVEL EXPERIENCE, ITALY’S KEY ROLE IN THE GLOBAL TOURISM LANDSCAPE: SET TO LEAD EUROPE FOR SUMMER FLIGHTS GROWTH (+8.9%)

· TTG Italia analyses of OAG data. The European Travel Commission's figures show a 14% increase in international tourist arrivals in Italy in the first months of the year

· The data confirms Italy’s appeal as a global tourism destination ahead of the 63^rd edition of TTG Travel Experience and InOut | The Hospitality Community by Italian Exhibition Group to be held October 14 to 16, at Rimini Expo Centre

Rimini, 3 June 2026 - According to the latest analysis compiled by TTG Italia based on data from OAG, one of the world's leading aviation data providers, Italy is expected to record the highest percentage growth in air capacity among European markets in summer 2026. Available seats to Italy will in fact increase by 8.9%, ahead of Spain (+7.6%) and Greece (+5.9%), in a context in which the European area will grow by 3.6% overall, equivalent to 18.5 million additional seats. The expansion of low-cost airlines will be the main driver of Italy’s growth.

THE CENTRAL ROLE OF TTG TRAVEL EXPERIENCE AND INOUT

This scenario confirms Italy's central role in international tourism and will be among the key themes explored at the 63^rd edition of TTG Travel Experience and InOut | The Hospitality Community, the leading events for tourism and hospitality organised by Italian Exhibition Group and scheduled at Rimini Expo Centre from October 14 to 16, 2026. An increasingly important format that in the 2025 edition brought together 2,700 exhibiting brands, 1,000 buyers from 75 countries, 60

startups and 400 speakers representing institutions, companies and academies.

The cross-cutting theme chosen for TTG and InOut 2026 will be 'Exist', an invitation to slow down and rediscover the value of authentic experiences in a period marked by instability and information overload. "At a time when instability is now experienced as normal," explains Gloria Armiri, group exhibition manager of IEG Tourism & Hospitality Division, "the message of 'Exist' is about regaining awareness of the present moment, rediscovering the meaning of things and recognising their real, lived existence. An invitation to stop passing through time unconsciously and to find meaning in what we do.” Among the main new features of the edition are the return of the Innovation District dedicated to cutting-edge companies in the tourism and hospitality industry and the strengthening of international matching through My Agenda by TTG. At the same time, InOut | The Hospitality Community will focus on design, wellness, technology, and sports as strategic drivers of hospitality developments and will dedicate new spaces to alternative concepts of accommodation. Together, TTG and InOut represent a unique format, a cross-cutting marketplace, from the production to the distribution of the tourism product.

INTERNATIONAL TOURIST ARRIVALS ON THE RISE IN THEFIRST HALF OF THE YEAR

Returning to the data, positive signs are also coming from the trend in the first few months of the year. According to the latest ETC – European Travel Commission data collected by TTG, Italy recorded a 14% increase in international tourist arrivals, thanks in part to the momentum generated by the Milano Cortina Winter Olympics. At the same time, the latest WTTC surveys estimate a 3.8% growth in Italian tourism in 2026, outperforming the overall trend of the European economy.

But the market is changing rapidly. Insights collected by TTG Italia from the leading tour operators, point to a traveller who is increasingly focused on value for money, flexibility and safety, but at the same time interested in authentic and personalised experiences. Ota Viaggi, Atelier Vacanze, Gruppo Nicolaus, Futura Vacanze and Isola Azzurra report a less standardised and more experience-oriented demand, while operators such as Fruit InViaggi are investing in expanding services and sports activities to increase the perceived value of the holiday.

Similar indications also emerge from a recent survey by Alpitour World conducted among over 5,700 travel agencies: alongside price sensitivity, elements such as financial protection, booking flexibility and destination safety are gaining increasing importance, while 28% of operators expect the market to improve in the coming months. In this context, the strong growth in air capacity to Italy represents an important vote of confidence for the industry and for the country's appeal in international markets.

ABOUT TTG TRAVEL EXPERIENCE – INOUT | The Hospitality Community

Event: international trade show; organiser: Italian Exhibition Group SpA; frequency: annual; edition: 63^rd; open to: trade only; website: www.ttgexpo.it - #ttgexpo

IEG PRESS CONTACTS, TTG TRAVEL EXPERIENCE

Elisabetta Vitali, head of corporate communication & media relations; Marco Forcellini, Pier Francesco Bellini, press office manager media@iegexpo.it

MEDIA AGENCY TTG TRAVEL EXPERIENCE

Martina Vacca: martina@mindthepop.it, mob. +39 339 748 5994; Fabrizio Raimondi: fabrizio@mindthepop.it, mob. +39 335 389 848; Benedetto Colli: benedetto@mindthepop.it, mob. 380 371 2272; Stefano Chiossi: stefano@mindthepop.it, mob. + 39 388 739 4358.

Immagine che contiene testo, Carattere, schermata

Il contenuto generato dall'IA potrebbe non essere corretto.

Press release 03/06/2026

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TTG TRAVEL EXPERIENCE AND INOUT 2025 SET A HIGHER BAR: ATTENDANCE UP 3%

The excellent trend of TTG Travel Experience and InOut | The Hospitality Community, curated by Italian Exhibition Group, continues, confirming its status as the largest tourism marketplace.
The trade fair featured 2,700 brands, 1,000 buyers from 75 countries, and 19,500 business meetings, with 400 speakers participating in 200 talks and conferences, and 700 accredited journalists.
Strong institutional presence, with regional tourism departments leading discussions and strategies for the industry's development.
Spotlight on youth and education, with academic institutions driving discussions on tourism professions.
Aura, an extension of TTG dedicated to high-end travel, was launched in preview and will debut in Florence in 2026.

ttgexpo.it | inoutexpo.it

Rimini, 10 October 2025 – Attendance once again on the rise (+3% compared to 2024) for the 62^nd edition of TTG Travel Experience, running parallel with InOut | The Hospitality Community, curated by Italian Exhibition Group (IEG) and concluding today at Rimini Expo Centre. This growth follows a significant and steady trend over the past three years, marked by an increase in overall attendance, visitor quality, and exhibitor satisfaction. This result underscores an industry in full swing and confirms the event's strategic role as an international hub for tourism and hospitality.

For three days, Rimini became the capital of the tourism business, featuring 2,700 exhibiting brands, 1,000 buyers from 75 countries, 60 startups, 400 speakers from institutions, companies, and academia, and 700 accredited journalists.

A dynamic, engaging, and increasingly global edition, which has also seen a significant increase in business opportunities: over 19,500 meetings held on the matching platform, demonstrating the strength of a constantly evolving marketplace.

AWAKE TO A NEW ERA: THE REAWAKENING OF GLOBAL TOURISM

The 2025 theme, "Awake to a New Era," guided the event's narrative, inviting reflection on the ongoing changes. Over 200 events across 7 themed arenas explored the new frontiers of tourism and hospitality, ranging from artificial intelligence to training, and from sustainability to hospitality design. The search for "new rules" in tourism permeated every panel, serving as an invitation to develop transversal skills, integrate ethics with technology, and build business models that anticipate the future. TTG has reaffirmed its international appeal with buyers from 75 countries, including the United States, Canada, the United Kingdom, Germany, India, China, and South America.

The Italian regions showcased the full range of domestic incoming tourism, from villages to trails, from rural landscapes to food and wine tourism. Meanwhile, foreign destinations presented a global panorama of emerging experiential tourism opportunities.

INTRODUCING AURA, THE FUTURE OF HIGH-END TRAVEL

Luxury tourism is one of the fastest-growing segments today: in Italy alone, it is worth over 9 billion euros in direct spending on 5-star and 5-star luxury hotels, accounting for 16.8% of the national hotel revenue (Demoskopika). A sector that extends far beyond art cities, encompassing more authentic and exclusive destinations that attract high-end travellers seeking unique experiences. In this context, TTG remains a benchmark for the entire industry with the Luxury Event by TTG, which hosted over 1,600 business meetings, highlighting Italian expertise in high-end hospitality. A major innovation launched at TTG was Aura, the new event that marks the evolution of the TTG ecosystem and solidifies its leadership as a platform for the entire tourism industry. The event will debut in Florence from October 27 to 29, 2026, as a new international hub dedicated to luxury travel.

THE MINISTER OF TOURISM, DANIELA SANTANCHÈ: "TOURISM IS AN ECONOMIC AND SOCIAL LEVER"

«This year's TTG follows the first WTTC Global Summit hosted in Italy, which confirmed tourism as a strategic lever for growth, employment, and innovation," said Tourism Minister Daniela Santanchè at the event's opening. "This industry, which currently accounts for 13% of the national GDP, will continue to grow significantly over the next ten years». This year, the event's importance was underscored by the strong participation of regional tourism departments, with presence not only through stands but also via numerous conferences, meetings, and discussions focused on strategies to promote the Italian tourism system.

SPACE FOR UNIVERSITIES AND ACADEMIES TO TRAIN THE LEADERS OF FUTURE TOURISM

Universities and tourism academies were key players in this year’s edition, engaging in the Next Start-up Arena to explore youth involvement and career opportunities in tourism. While the industry continues to attract talent, it calls for more structured training and professional development programmes. Promising start-ups and SMEs were also recognised for their innovative contributions.

INOUT: THE FORMAT DEDICATED TO THE HOTELS, BEACHES, AND CAMPSITES

InOut | The Hospitality Community highlighted innovations in hospitality design, services, and furnishings, covering everything from indoor spaces to beach and campsite facilities. Wellness emerged as a central theme in the Poolwide area, measured by the ability to offer comprehensive experiences that integrate self-care, quality nutrition, and psychophysical harmony. From saunas to sensory rituals, and integrating with gastronomic and sports offerings, a vision of wellness tourism emerges that embraces the body, mind, and the local area.

Save the Date – Join Italian Exhibition Group at Rimini Expo Centre, October 14–16, 2026, for the next edition of TTG and InOut.

ABOUT TTG TRAVEL EXPERIENCE – INOUT | The Hospitality Community

Event: international trade show; organiser: Italian Exhibition Group SpA; frequency: annual; edition: 62^nd; open to: trade only; website: www.ttgexpo.it www.inoutexpo.it - #ttgexpo

PRESS CONTACT IEG, TTG TRAVEL EXPERIENCE

Elisabetta Vitali, head of corporate communication & media relation; Marco Forcellini, Pier Francesco Bellini, press office manager

media@iegexpo.it

MEDIA AGENCY TTG TRAVEL EXPERIENCE

Il presente comunicato stampa contiene elementi previsionali e stime che riflettono le attuali opinioni del management (“forward- looking statements”) specie per quanto riguarda performance gestionali future, realizzazione di investimenti, andamento dei flussi di cassa ed evoluzione della struttura finanziaria. I forward-looking statements hanno per loro natura una componente di rischio ed incertezza perché dipendono dal verificarsi di eventi futuri. I risultati effettivi potranno differire anche in misura significativa rispetto a quelli annunciati, in relazione a una pluralità di fattori tra cui, a solo titolo esemplificativo: andamento del mercato della ristorazione fuori casa e dei flussi turistici in Italia, andamento del mercato orafo - gioielliero, andamento del mercato della green economy; evoluzione del prezzo delle materie prime; condizioni macroeconomiche generali; fattori geopolitici ed evoluzioni del quadro normativo. Le informazioni contenute nel presente comunicato, inoltre, non pretendono di essere complete, né sono state verificate da terze parti indipendenti. Le proiezioni, le stime e gli obiettivi qui presentati si basano sulle informazioni a disposizione della Società alla data del presente comunicato

Press release 10/10/2025

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