B&B HOTELS ITALIA - opportunities, growth and pipeline

B&B HOTELS is the fastest-growing international hotel chain in Europe, with over 950 hotels in 19 countries and 97 properties in Italy, where it aims to reach 150 by 2030. At TTG Travel Experience, Ignazio Pisano, Chief Commercial Officer of B&B HOTELS Italy, Slovenia and Hungary, and Alessandro Di Mauro, Head of Sales, will present the chain's strategic vision and offering model. The presentation highlights the brand's positioning as a partner of excellence for the business and leisure segments, supported by a widespread presence in primary and secondary cities as well as key tourist destinations. Commercial synergies aimed at enhancing Partners' business will be outlined, through tailored solutions and high-value conditions for both Series programming and ad hoc groups.