B&B Hotels: growth, pipeline and future prospects

B&B HOTELS, the fastest-growing international chain in Europe, now has over 900 hotels in 18 countries and continues its determined expansion in the Italian market, where it has reached 87 operational hotels and a continuously developing pipeline. Italy represents one of the key countries for the Group, both for its growth potential and its strategic role in the European tourism market.
During TTG Travel Experience, Liliana Comitini – President and CEO of B&B HOTELS Italy, Slovenia, and Hungary – will present the development strategies guiding the chain's growth, with the aim of reaching 150 hotels by 2030, and the opportunities for commercial synergies for Partners present during the event.
An ambitious plan that unfolds through the opening of new hotels in primary and secondary cities, portfolio diversification, and constant focus on digital innovation and sustainability.
The presentation will offer an overview of the most recent openings and future projects, with a focus on the value of emerging destinations, considered fundamental levers for a more authentic and distributed tourism. It will also delve into the principles guiding the brand's evolution: accessible, modern, and quality hospitality, capable of combining comfort, design, and technology with a responsible approach towards local territories and communities, responding to and listening to the needs of our customers.