Digital storytelling and immersive technologies: cultural heritage becomes an experience

Tourist destinations are becoming living platforms: they are mapped, narrated, and communicate directly with tourists and travelers.
From immersive experiences to AI-driven culture, through new generation touchpoints, interactive maps, geolocalized audio, and intelligent museum applications, the territory transforms into a digital ecosystem that engages and informs. This roundtable focuses on startups that are designing experiences capable of enhancing cultural heritage through technologies that combine storytelling, accessibility, and engagement.