From idea to content: AI agents for multimedia creation in marketing

In today's marketing landscape, the creation of advertising content is increasingly entrusted to artificial intelligence. AI agents are radically transforming the way brands and companies conceive, produce, and personalize texts, images, and videos for their campaigns. This presentation explores how AI agents automate the creative process, making advertising content production faster, more scalable, and data-driven. Through real-world cases, we will see how AI not only supports but enhances human creativity, allowing for the generation of tailored content for different targets and channels, in a continuous and measurable way.