How to make a destination authentic and inspirational: the "toolbox" to attract new travelers

What makes a destination truly capable of connecting with travelers? In this roundtable, we will gather tools, approaches, and best practices for creating tourism experiences that speak to people's hearts, enhancing the identity of places and the communities that inhabit them.
A panel with tourism professionals and designers who, starting from real needs of the territories, have developed new solutions: from storytelling of small towns through cinema to inspirational trips for specific targets, from active tourism in cultural sites to the involvement of local communities for more effective marketing strategies and actions.
An opportunity to enrich your toolbox, exchange ideas, and be inspired by those who are rethinking tourism as a lever for human and territorial change.