It's not science fiction, it's AI: the hotel that works with you (and for you)

Forget the chatbots of the past: today, hospitality is played with digital assistants capable of dialoguing, learning, and selling. AI agents, smart concierges, intelligent BOTs, revenue management systems, and operation management platforms are redefining guest interaction, simplifying internal processes, and enhancing the experience throughout the entire customer journey.
But it's not just about automation: the real quality leap comes from increasingly data-driven governance, where real-time insights guide strategic decisions. This roundtable is the meeting point between technology and hospitality, between prompts and people: a discussion among startups that transform the website into an active point of sale and the stay into a tailored experience.
Because the future of hotels is not automated. It's augmented.