MICE and group travel: smart solutions for tailor-made events and experiences

In a rapidly evolving scenario, the group travel and MICE sectors are facing an increasingly profound transformation, driven by the demand for personalization, operational efficiency, and continuity in the user experience. In this panel, four cutting-edge European startups offering concrete tools to rethink the organization of trips and events will compare their approaches. From creating tailor-made proposals and mobile-first white-label apps for travelers, to managing communities and events on integrated platforms, to intelligent planning of group flights between scheduled and charter solutions, these companies are redefining every phase of the customer journey. This is an opportunity to explore real use cases, smart tools, and emerging trends that are changing the way agencies, DMCs, and industry professionals design and manage group and business travel—from the initial proposal to the final feedback.