Pet Hospitality towards a New Era? Strategies to foster a harmonious coexistence between guests accompanied by dogs and unaccompanied guests, while increasing revenue

In the modern tourism market, the real difference is made by those who know how to welcome each guest with competence and knowledge. In this presentation, Elisa Guidarelli – Dog Hospitality Expert and pioneer of dog-friendly accommodations – reveals how to transform the presence of dogs in a facility from a simple "additional service" into a strategic business lever. She will discuss how to balance the needs of those traveling with dogs and those who are not, creating memorable experiences for both. Concrete up-sell and cross-sell opportunities will then be illustrated through practical examples to increase average revenue thanks to high value-added services and products for pets. All this while examining the essential requirements to truly define oneself as "pet-friendly" and to transform this choice into a real and measurable competitive advantage.