The territory tells its story: the new proximity tourism marketing

Together with Deborah Terrin, travel journalist and digital marketer, and Antonello Carlomagno, full-stack developer, we will discover that the journey doesn't start and end online: it continues while the tourist is already on site. This is where proximity marketing comes into play, capable of transforming a destination into an active digital ecosystem. Thanks to geolocation, dynamic content, and a platform designed to act in real-time, we can offer tourists personalized suggestions, local experiences, promotions, and itineraries, exactly when they are ready to experience them. From interactive maps to QR codes, from push notifications to geo-referenced editorial content: a new way of communicating that integrates digital strategy with the physical reality of the territory.