Ville Venete: identity, under tourism and AI

The Associazione per le Ville Venete - APS, together with the Istituto Regionale Ville Venete (IRVV) and the Regione del Veneto, successfully promotes the heritage of the Ville Venete (over 4,300 catalogued) through the Giornata delle Ville Venete. Now in its fifth edition in 2026 (scheduled every year on the third weekend of October – 17 and 18 October 2026), the event has established itself as a consolidated best practice in experiential tourism.

Over four years, the event has attracted more than 75,000 visitors, involving over 100 Ville between Veneto and Friuli that open their doors offering immersive and unique thematic experiences. It is not simply a matter of rediscovering a heritage, but of living it authentically: from overnight stays to wine tastings, costume re-enactments, visits with the owners and landscape storytelling (a new cluster introduced this year), all while admiring the autumn foliage. 

Born by the will of the Doges, the Ville Venete continue to tell the Venetian story in an authentic yet still little-known way. For this reason, the initiative presents itself as a virtuous model of under-tourism, communicating to the traveller the lesser-known face of the city of Venice: La Civiltà di Villa. Hence the payoff 'Non puoi conoscere Venezia se non conosci le Ville Venete'. The focus will also touch on the theme of digital innovation: this year, the discussion will centre on the Algoritmo Villa Veneta, AI, travel content creators and how these tools can help to influence and promote the tourism of the future in an ethical and positive manner.