Tourism is experiencing a paradox: tourists are living in the future, while many operators are still in the Middle Ages of business models. In the talk "From the Middle Ages to the Renaissance of Tourism", Fabio Primerano, Director of the Travel & Tourism Department at ENIA and co-founder of IODAH, will illustrate why technology, data and visibility within AI are today the true competitive factors. One hour to understand how to change tools, processes and mindset in order to become relevant in the algorithms that drive travellers' choices. A session dedicated to those who want to move beyond obsolescence and lead the Renaissance of the industry, building brand awareness, tourist engagement and a winning positioning.
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