Marketing Manager and Neuromarketing Manager at Pronesis srl, an agency specializing in e-commerce development and optimization. Adjunct Professor and consultant for universities and companies (LUISS, IULM, IUSVE, 24h Business School), teaching neuromarketing and persuasion sciences applied to the web. Speaker at major national digital marketing events, he has given talks in prominent contexts such as TEDx. He coordinates a department at AINEM, the Italian Neuromarketing Association, and is the author of "Neuromarketing and cognitive sciences to sell more on the web" and "Neuro Pricing", two of the reference books on the subject in Italy.
Events in which he is the protagonist
The Era of Digital Awareness. Neuro Pricing and Psychological Strategies to Give New Value to Prices
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