Born on June 8, 1962, and raised on Lake Maggiore, he graduated in Business Economics in 1986 from Luigi Bocconi University in Milan with a thesis on the fiscal aspects of the hotel industry (advisor Prof. Victor Uckmar). After experiences in leading Italian consulting firms and banking/financial companies, he joined the Board of Directors of the family holding company, where he coordinated the redevelopment and strategic repositioning of hotel activities through significant structural and technological investments. He is the CEO of Zacchera Hotels (brand of SAB Alberghi di Baveno S.p.A), operating in the hotel sector since 1873, and registered in the Historical Brands Register of National Interest. Today, the Zacchera group has 900 rooms, divided among four hotels and one residence, all located on Lake Maggiore, between Stresa and Baveno, active in the MICE & leisure segments, and employs 350 staff members. An advocate of digitalization, paperless operations, and eco-sustainability, he has implemented a rigorous "green" policy in all the Zacchera group hotels, which have thus obtained authoritative certifications. In 2014, he received, as the family representative, the Excellent Award, a prestigious recognition for those operating in the tourism industry in Italy. In 2024, he was named Hotelier of the Year by Confindustria Alberghi. He has been CEO of the Lakes Tourist District, board member of the Banca Popolare di Novara Foundation, board member of Banca Aletti, board member of Banca Popolare di Intra, and Vice President of Intra Private Bank. He currently holds the position of Vice President of Confindustria Alberghi. An avid sports enthusiast, he practices paragliding, kitesurfing, freeriding, and loves mountain biking.
Events in which he is the protagonist
The new era of hospitality: advantages and obstacles. Is AI running faster than industry players?
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