Concetta D'Emma

Founder of UnconventionalHospitality, creator of the UnconventionalBreakfast and Green Factor Challenge formats, and Green Expert of Green Destinations in Responsible and Inclusive Tourism. Pioneer of inclusive food and wine tourism, for over 15 years she has been supporting companies and tourism institutions in rethinking Hospitality as an authentic experience of relationship, growth, and shared responsibility. Her mission is to awaken tourism Hospitality and guide businesses and territories in a path of continuous evolution, towards increasingly responsible and inclusive hospitality models, capable of generating economic, social, and cultural value. Expert in strategic hospitality and welcoming, she combines sales techniques and transformative storytelling with a unique approach that integrates empathy, engagement, and concrete operational tools. Thus, she transforms every interaction with the guest into an authentic relationship, loyalty, and new business opportunities. Through her work, she helps hotels, B&Bs, restaurants, agritourisms, wineries, local producers, and destinations to: position themselves in responsible market niches (Unconventional Food Travelers, LGBTQ+, pet-friendly, accessible, sports); improve brand reputation and the quality of the experience offered; increase sales through authentic relationship strategies; make all actors in the tourism supply chain more aware and responsible.