Daniela Ballarini

I am a public relations professional and communicator, brand strategist and expert in territorial tourism development. I professionally support the creation of organisational models in the tourism sector, non-hotel accommodation facilities and small boutique hotels, for which I develop concepts, brands and positioning strategies. I am the founder and CEO of Ready2work srl, an innovative startup that, through the Palazzi Connessi project, enhances the heritage of palaces, historic residences and unconventional spaces, highlighting their tourism, relational and reputational potential. I design formats and events and work on the themes of tourism, territorial reputation and relationships. I have developed the 'Il Turismo delle Relazioni' project and coordinate content, speakers and communication strategies for national events and think tanks dedicated to tourism and innovation.