Danilo Curzi

Danilo Curzi is CEO and co-founder of IDEE PER VIAGGIARE, a tour operator established in 1995 and today one of the leading names in Italian organised tourism. His professional story began in the travel industry well before his entrepreneurial venture. After studying at a tourism secondary school in Rome, he took his first steps as a travel agent at CTS and subsequently joined Alitalia as a flight attendant, an experience that consolidated his knowledge of the sector and of travel in its various dimensions. In 1995, together with Roberto Maccari and Stefania Fusacchia, he founded IDEE PER VIAGGIARE, guiding its development and progressive establishment on the market ever since. Over the course of more than thirty years, Curzi has led the company with an entrepreneurial approach strongly oriented towards quality, encapsulated in his mantra 'Questione di dettagli!', towards putting people at the centre, and towards the ability to anticipate market evolution. Under his leadership, IDEE PER VIAGGIARE has gone through different phases of growth, progressively expanding its programming, organisation and market presence. Today IDEE PER VIAGGIARE employs more than 175 professionals. Particularly significant has been the decision, even during the most challenging periods for tourism, to continue investing in the company, in its competencies and in innovation. In recent years, Curzi has placed digital transformation at the heart of his strategy, interpreting it not as a replacement for the human element, but as a tool to enhance it: technology and data must make processes more efficient and give people back time for creativity, consultancy and relationship-building. A vision that today also accompanies the company's generational evolution journey. In 2023 he was also awarded the Personaggio dell'Anno – TTG Star prize, a recognition that highlighted his role and visibility in the Italian tourism landscape.