Edoardo Dal Negro

For over 17 years, he has been involved in Digital Marketing Strategies and online distribution in various sectors, with a specific focus on tourism and hospitality. He has held prominent roles for several multinational companies, for the Accor hotel group as Online Distribution Manager for Italy, Greece, Israel, and finally for Southern Europe, managing their reference portals (Accor, Ibis, Mercure, Novotel, Mgallery, Sofitel) and defining the strategy, investments, and online presence. He subsequently developed, as Digital Director, the ecosystem for the new luxury hotel brand "The Dedica Anthology" (Hotel Boscolo), which has now become an integral part of the Minor Hotels Europe & Americas group, managing web distribution and high-potential projects such as the integration of Salesforce with the support of Deloitte for B2B and B2C sales. Since 2017, he has been CEO and Legal Representative of Blinkup S.r.l., which aims to develop innovative products and services with high technological value, activities related to training and digital marketing, especially for the tourism and hospitality sector. Since 2020, thanks to strategic partnerships for the company, he has expanded the offer beyond Digital Marketing to include specific models for the tourism sector, defining new products such as Digital Audit, performance marketing models, data analysis, and revenue management. Since 2014, he has annually held teaching positions at Business Schools (Il Sole 24 Ore) and Italian universities (IULM, IED, IATH, Bicocca), as well as speaking at national and international conventions (HEDNA), and institutional events (Chamber of Deputies) on topics of E-Commerce, Digital Marketing, and related to defining a clear digital marketing strategy for optimizing web levers and digital presence.