Elena Croci

Expert in communication and cultural marketing, in 2005, as a young entrepreneur, she founded Comunicazione Culturale. She graduated from the Sorbonne in Paris, specializing in topics such as society, identity, and territory. Today, she explores the contemporary world and its transformations, developing cultural and territorial marketing strategies for national and international organizations. She teaches Fundamentals of Cultural Marketing at the Brera Academy of Milan, and has taught Cultural Tourism at the Catholic University of Milan and at Fondazione Campus in Lucca, writing essays on the cultural changes within society in light of advancing technology. She is a Captain in the Italian Army (Selected Reserve), with several missions in Afghanistan and the Middle East as a functional specialist, where for years she has deepened her research on contemporary themes such as historical memory, identity, and the concept of modern society, producing publications for the Ministry of Defense.Among her books: Affari di tempo (Lupetti), The Evolution of the Concept of Individual and Corporate Wellbeing (McGraw-Hill), Hyperidentity: Between Real and Virtual (Franco Angeli).