Emma Taveri

Creative catalyst for change | Social Innovator for a possible South | Creates and promotes destinations for a better world Emma Taveri is a destination strategist who hybridizes territorial marketing, social innovation, and creativity to make tourism a catalyst for change, possible everywhere and participated by all. She has worked for major national and international companies including TripAdvisor, TTG, World Travel Market, Isango (TUI), and has been a consultant for public entities in Italy and Europe for the enhancement of smart, creative, inclusive, and sustainable destinations. In 2014, she founded Destination Makers, a benefit consulting company also known for the 'Recharge in Nature. Cell phone-free refuges in the Dolomites' campaign, created to support the restart after Storm Vaia and became a case study with over 19 thousand applications from all over the world. She coordinates the 'destination' theme in the scientific committee of BTO Florence, is a speaker at major events, a visiting lecturer at universities, and has contributed to publications on tourism and culture. She conceived Sea Working, a pioneering campaign in Italy on attracting talents and digital nomads, and from 2021 to 2023 she was Councillor for Tourism, Territorial Marketing, Creativity, and International Cooperation in Brindisi, a city that during her tenure was selected by Airbnb among the 20 smart working destinations in the world, inspiring regional and national policies on the topic.