Enrico Farina

Enrico Farina is Commercial Director of Europcar Mobility Group Italy, a role in which he is responsible for generating company revenue across all products and sales channels, as well as leading Marketing, Communication and Customer Service strategies for the B2B and Leisure markets. Having joined Europcar Mobility Group in 2018 — holding senior operational roles such as Regional Director of Operations (Central-Northern Italy) and head of the Vans & Trucks Business Unit — he boasts a long and well-established career in Automotive, Financial Services and Mobility. He has led commercial and operational projects for multinationals of the calibre of GM Financial (Retail Channel Manager) and Opel-Chevrolet Financial Services (Marketing & Business Development Manager), before going on to hold the position of Chief Operations Officer and Delivery Director at the British company Bulweria Ltd. A manager with a strong international profile, he has built a solid career within leading multinational industry groups and through strategic consulting for major financial operators with a high international profile, including B2Kapital. His marked versatility across diverse markets is enriched by a cross-sector background that includes Public Administration (as Councillor of the Municipality of Rome) and business management in the retail sector. A graduate in Aeronautical Engineering from the University La Sapienza in Rome and a certified Black Belt Six Sigma, he combines a strategic vision oriented towards business growth with a rigorous methodology of process analysis and optimisation.