Erika Delmastro

Erika Delmastro began her professional career in the Telco sector in the Consumer Marketing division, first at H3G as a product manager and then moving to Vodafone to oversee the development of VAS and digital services. In 2012, she joined Europ Assistance Italia as Membership&Services Manager, overseeing the launch of the Company's first engagement and loyalty program and the development of on-demand home and health services. In 2015, she became Marketing Manager, managing the planning and implementation of trade marketing activities for travel and automotive channels, end-to-end management of marketing tools for product launch and positioning, as well as the study and creation of innovative propositions. In 2018, she assumed the position of Head of Travel Marketing, also overseeing the development of the NPS project in the company. After three years, she became Head of Sales, Marketing and Onboarding PL Travel. Since October 1, 2023, she has held the role of Chief Travel Officer with the responsibility of defining and implementing the sales and marketing strategy for the Corporate and Consumer Travel segment, developing commercial relationships and creating new dedicated products and services, promoting innovation from a digital perspective. In October 2024, she also took charge of the direct channels (web & phone) and the intermediary channel of travel agencies. From January 1, 2025, she is the Chief Commercial Officer of the Company.