Erika Delmastro

He begins his professional career in the Telco sector in the Consumer Marketing division, first at H3G as a product manager and then moving to Vodafone to oversee the development of VAS and digital services. In 2012 he joins Europ Assistance Italia as Membership & Services Manager, handling the launch of the Company's first engagement and loyalty programme and the development of on-demand home and health services. In 2015 he becomes Marketing Manager, overseeing the planning and implementation of trade marketing activities for the travel and automotive channels, the end-to-end management of marketing tools for product launch and positioning, as well as the study and conception of innovative propositions. In 2018 he takes on the role of Head of Travel Marketing, also overseeing the development of the NPS project within the company. Three years later, he goes on to hold the role of Head of Sales, Marketing and Onboarding PL Travel. From 1 October 2023 he holds the role of Chief Travel Officer, with responsibility for defining and implementing the sales and marketing strategy for the Corporate and Consumer Travel segment, developing commercial relationships and creating new dedicated products and services, promoting innovation from a digital perspective. In October 2024 he also takes over the management of direct channels (web & phone) and the travel agency intermediary channel. From 1 January 2025 he is Chief Commercial Officer of the Company.