Erika Giudici Loda

After graduating in Intercultural Communication for Cooperation and Business at the University of Bergamo, she began her career in the tourism and hospitality sector. She held the role of Hospitality Manager, overseeing the launch and development of a luxury holiday apartment group, and subsequently worked as a marketing consultant for a major camping group, managing its digital communication. After specialising in Tourism Marketing and Digital Marketing, in 2017 she founded Garda E-motion, a DMC on Lake Garda, among the first organisations to believe in experiential tourism. Today the company is a Digital Travel Designer Agency specialising in travel experiences. In 2024 she co-founded Holipet, a startup that supports accommodation facilities and destinations in developing an authentic pet-friendly offering, transforming the presence of animals from a simple service into a strategic lever for tourism innovation and competitiveness.