Graduated in Arts, Music and Entertainment Disciplines, he began his career working in the entertainment industry, contributing to the launch of iconic productions such as Fifa, The Sims, and Crash Bandicoot. He is recognized as one of the world's leading exponents in engagement design and gamification, with numerous innovation projects for large companies and public entities. For years, he has been teaching at numerous universities and academies, including the New Media chair at the International Film School of Cuba. In 2016, he united two seemingly distant worlds, culture/tourism and gaming, by founding the TuoMuseo artists' collective, which has produced digital experiences such as Father and Son for the National Archaeological Museum of Naples, with over 5 million downloads, and worked on interactive projects for the Uffizi, Marta of Taranto, Royal Palace of Caserta, Municipality of Florence, and Alghero Foundation. He is among the curators of Lucca Comics & Games.
Events in which he is the protagonist
Tourism that rewards. Experiences, kindness, and innovation at the center for a new era of vacation
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