Federico Mantuano

Federico Mantuano is a Brand Strategist specialising in marketing and branding for the non-hotel accommodation sector. For over twenty years he has supported companies and accommodation facilities in building a distinctive identity, capable of standing out in the market and creating an authentic connection with guests through consistent, recognisable and results-oriented communication. In 2010 he founded Identità Creative, a communication agency specialising in SMEs and hospitality. The growing demand for consultancy in the tourism sector led him, in 2025, to found Alchimie Turistiche, a studio specialising exclusively in marketing and branding for non-hotel tourism. He is the author of the book Visual Brand Identity nel mercato extralberghiero and a lecturer in Visual Brand at the Vivere di Turismo Business School and AIS&R – Accademia Italiana Staging & Redesign School. He guides owners, hosts and property managers in defining a brand capable of enhancing the uniqueness of the property, strengthening its positioning and helping to generate higher-quality bookings.