Fosca De Luca

Fosca de Luca is one of the figures who have contributed to the spread and evolution of Home Staging in Italy. Active in the sector since 1996, she now works as a Hospitality Designer & Home Stager, specialising in the design and enhancement of properties intended for the hospitality and real estate market. Her approach stems from the combination of interior design, Home Staging, marketing and market knowledge. She does not simply design aesthetically pleasing spaces: every project begins with an analysis of the property, its positioning and target audience, in order to create environments capable of standing out, evoking emotion and increasing the perceived value of the property. In the hospitality sector, she designs and reimagines holiday homes, tourist apartments and non-hotel accommodation, overseeing the project from concept to layout definition, from colour palette to the selection of furnishings, materials and lighting, through to the final styling and preparation of the spaces for the photo shoot. Colour, contrasts, a blending of styles and unexpected details characterise her design language, with the aim of creating distinctive and memorable properties, conceived as much for the guest experience as for their ability to communicate through images. In 2015 she founded the Accademia Italiana Staging & ReDesign, through which she has trained over 1,500 professionals. She was co-founder and first President of the Professional Association Home Staging Lovers and is the author of books and publications dedicated to Home Staging and property enhancement. Today she supports owners, investors and property managers in the transformation of properties, bringing to every project almost thirty years of experience and a clear vision: in hospitality, design is not mere decoration, but a strategic tool for creating experience, differentiation and value.