Giovanna Manzi

She graduated in Economics and Commerce and began her career in the tourism sector after completing an MBA focused on Tourism and spending a period in the United States with the Subway fast food chain. Upon returning to Italy, she took on the role of Marketing Manager at Best Western. After three years, she became Marketing Director for Italy and Switzerland at the GDS Amadeus, where she returned in 2002 after an experience with Travelonline, the first online travel agency of the internet’s early era. In 2004, she was appointed CEO of BWH, a position she held for 19 years. In this role, she led numerous transitions and corporate transformations, strengthening the brand’s leadership in Italy, and successfully managed the most challenging task of all: safeguarding and enhancing the value of the organization during the COVID-19 pandemic. She currently holds various roles as a Board Member & Advisor in the Hospitality and Tech sectors. Since 2023, she has been an Independent Director on the Board of HNH Hospitality and Aetherna, a subsidiary of Tiscali.