Massimo Magni

Massimo Magni is Head of Franchising at Affitti Brevi Italia. He has been working for years in the real estate and hospitality sector, with a career built across rentals, property management, business development and coordination of territorial networks. He has gained extensive experience in creating organisational models capable of combining technology, service quality, financial control and relationships with owners, guests and local partners. His approach places the professionalisation of the non-hotel accommodation sector and the ability to generate lasting value for investors, travellers and local communities at its core. At Affitti Brevi Italia he leads franchising development, working on the growth of a network of local entrepreneurs supported by methodology, training, shared tools and a common vision of hospitality.