Matteo Meneghetti

Matteo Meneghetti is co-founder and Chief Strategy Officer of Conic, an agency specializing in brand strategy. He helps companies clearly and rigorously define their positioning through qualitative and quantitative research activities, semiotic analysis, workshop facilitation, and strategic ideation. Additionally, he is a guest lecturer at various universities and business schools. In the past, he worked at WPP, one of the most important communication holding companies, and collaborated with Philip Kotler, the father of modern marketing.