Paolo Borroi is a manager, among the leading experts in destination management, marketing strategies and the development of participatory tourism ecosystems in Italy. His approach to development is innovative as it leverages the co-construction of the framework of meaning of the territory's tourism enterprise, blending approach and method. Born in Trentino and German in mindset, he grows and develops professionally in a region that has been able to transform its territory into a true, organised tourism industry and which today is a sector benchmark worldwide. A many years' experience that has led him to work on over one hundred destination tourism projects at an international level.
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