Paolo Canonaco

Born in Cosenza on 29.11.1969, married to Rita Bilotti, an entrepreneur in the agricultural and experiential tourism sector since 2003, father of 4 children, thanks to his wife's enthusiasm, he combines his work as a lawyer (expert in renewable energy) with the development of the family farm (www.serragiumenta.com) which in a few years, thanks to the passion of both, becomes a reference point for quality agricultural production, renewable energy production in synergy with agricultural cultivation, and eco-sustainable and experiential tourism at Serragiumenta Castle, located at the center of the farm. A few years ago, he established the company ASD Serragiumenta, which promotes competitive and non-competitive outdoor sports activities, such as tennis, horse riding, and cycle tourism. With the support of Giuseppe Greco, he created the LADUESSE brand-project, which aims to promote cycle tourism within the Calabria Region, connecting the cycling experience with village tourism, food and wine tourism, and experiential tourism.