With over 20 years of experience in digital innovation and business model transformation, he focuses on applying AI to improve the way destinations, tour operators and hospitality businesses interact with travellers. At Yookye, he leads the development of Explorers, intelligent assistants that accompany travellers throughout the entire customer journey, offering personalised experiences, tailored suggestions and real-time itineraries, from the inspiration phase through to destination discovery. He regularly participates in industry events, sharing his vision on the role of Artificial Intelligence, automation and personalisation in the evolution of tourism.
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When travel is born from a conversation: the AI that changes the way you create, personalise and sell tourism experiences
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