Patrizia Allara

Virtuarium is an innovative startup that develops Urban Gaming, Artificial Intelligence and Digital Twin solutions for the enhancement of territories and the digital transformation of Smart Cities. After more than 30 years of experience in tourism, territorial marketing and destination promotion, over the last ten years it has focused its activity on research and the application of emerging technologies to innovate the way cities and territories are experienced, narrated and promoted. Its vision transforms gaming into a tool for engagement, behavioural data collection and decision support for public administrations, tourism boards and event organizers, contributing to building smarter, more sustainable and participatory cities.