He is an expert in Travel Tech and digital marketing for tourism. Founder of Semplicissimo - AI Digital Transformation - he oversees digital projects for startups and relaunching companies, focusing on booking and e-commerce websites for tour operators, social media, automation, and artificial intelligence. He is a trainer for FTO - Federazione Turismo Organizzato. Since 2022, he has been a Subject Expert at IULM University in Milan, where he collaborates on the Data, Trends, and Society course and publishes essays on new communication models. He is a lecturer in the Master's in Tourism Management at the same university and also teaches in the Tourism 4.0 Master's at UniCalabria and the Master's in Tourism Digital Marketing at UET. He has collaborated with travel agencies, tour operators, and high-end hotels in Italy and abroad, developing strategies that integrate data, AI, and creativity for digital growth. He participates as a speaker at conferences and trade fairs such as TTG and BIT, presenting concrete cases on artificial intelligence, automation, and social media applied to tourism.
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