Roberta Anfora

Hospitality Designer, Professional Home Stager and interior photographer, since 2013 I design and enhance hospitality properties, transforming spaces into recognisable experiences capable of moving guests, standing out in the market and generating value. In 2015 I co-founded Stagerò, a company specialising in Home Hospitality Design, Home Staging and visual communication for the tourism sector. Over the last three years we have worked on more than 100 holiday homes and non-hotel accommodation, supporting owners, hosts, property managers and investors in defining their identity, redesigning their spaces and building a coherent and competitive image. Within Stagerò I coordinate commercial management, marketing and visual communication, focusing on positioning strategies, brand identity, interior photography and digital post-production. Every project begins with listening and translates into a narrative made of identity, method and emotion, because a hospitality property must not only be beautiful: it must be recognisable, memorable and desirable even before the booking is made. Founder, mentor and honorary member of the Associazione Nazionale Home Staging Lovers, I am part of the Permanent Training Committee. I also hold the role of Master Trainer at the Accademia Italiana Staging & Redesign, where I teach interior photography and territorial marketing applied to non-hotel tourism. I believe in a form of hospitality capable of telling the story of a place, creating authentic connections and turning every stay into an experience. This is the vision I bring to my projects, to my training and to the stage at TTG.