Samanta Tata

Destination Manager & Tourism Business Developer Tourism professional with experience in developing integrated destinations that combine culture, innovation and hospitality in sustainable models. I operate as an orchestrator of tourism ecosystems, coordinating institutions and private partners to create destination products, destination passes and authentic experiences. - Currently Business Development Director - Italy and Destination Pass Solutions at Vox Group, where I develop smart tourism models, AI live translation and digital platforms for visitor experience management. - Previously Head of Sales at Treni Turistici Italiani (Gruppo FS), contributing to experiential railway tourism. - As Head of Vatican & Rome at Opera Romana Pellegrinaggi, I managed the Omnia Vatican & Rome Card, the opening of historical sites, Palazzo Lateranense and projects on pilgrimage routes and itineraries. - Experience in Customer Service and Digital Transformation at Alitalia S.p.A. I believe in strategic Destination Management as a lever for territorial development.