Alessandro Marocchini

Founder of Aworan, the startup that combines artificial intelligence, IoT, and creativity to transform tourism and culture into interactive and personalized digital experiences. With over twenty years of experience in the digital sector, Alessandro has led international enterprise projects for leading companies in the industry, overseeing the development of complex solutions in travel, smart cities, and immersive content. His career has led him to work as a creative technologist, project lead, and innovation strategist. Today, with Aworan, he puts technology at the service of destinations, museums, operators, and local communities, helping them offer turnkey guides, smart itineraries, and tailored audio guides for every traveler.