TTG Next Startup

Internationalisation on the rise

Located in Pavilion C3 (Italy Area), this strategic zone at the heart of the event places technological development at the center of the tourism industry, fostering dialogue among startups, industry professionals, companies, destinations, investors, and stakeholders.

A stage for dialogue and discussion

The TTG Next STARTUP area does not just host exhibition stands, but becomes a veritable event hub. For three consecutive days, a dedicated Arena will host speeches, round tables, exchanges and comparisons between start-ups, partners and stakeholders in the tourism industry. A unique opportunity to stay up-to-date on the latest trends and to meet the protagonists of innovation in tourism.

No longer just a phase of experimentation. AI is becoming a core operational tool for process automation, data analysis, marketing optimization, and the development of virtual assistants to personalize the guest experience.

The evolution of tourist destinations is driven by technology. Advanced tools are utilized to collect data, understand visitor behavior, and develop digital storytelling and immersive experiences to enhance local heritage.

Efficiency and automation for hotels and alternative accommodations. Smart solutions for internal process management, performance optimization (revenue management), digital check-ins, and increasingly seamless communication with guests.

Travel as a personal value and an authentic connection. Solutions dedicated to experiential and outdoor tourism, physical and mental well-being, and the creation of vertical traveler communities are steadily increasing.

The technological response to the human capital challenge. New platforms for talent acquisition and recruitment, matching supply and demand, training, and the enhancement of professional skills within the tourism sector.