Claudia Campone

Claudia Campone traveled through Rome, Nantes and Shanghai before founding THiRTYONE Design + Management in Rome. An international journey that became a method: strategic vision, cultural sensitivity and attention to the human dimension of design. Raised in a small town in the province of Cosenza, she recognized the Mediterranean as her primary design geography: a landscape of light and stratification, where space is always related and measured, a cultural orientation that remains hidden even when her career path took her internationally. After studying at La Sapienza University and a Master’s in Design, Art and Visual Communication, her experience at the École de Design Nantes Atlantique consolidated her experimental approach; her time in Shanghai exposed her to the scale and speed of Asian retail. Joining the LVMH group - where she oversaw store design for Fendi for eight years - allowed her to refine her ability to integrate creative language and process control. Her method is based on hand drawing as a thinking tool - thinking by sketching - a practice that runs through the studio’s manifesto and restores both a critical and intuitive dimension to the process. In addition to her professional practice, she teaches at Istituto Marangoni, Iowa State University, NABA, IED, La Sapienza, RUFA and CREA École, maintaining an ongoing dialogue between design and education. Design, in her view, is a relational practice: a cultural expression capable of generating awareness and building connections between disciplines, people and places.