Events programme
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- Events programme
TTG Travel Experience is the hub where content, vision, and tools converge to interpret change and drive tourism and hospitality strategies.
Over 200 events, including seminars, talks, panel discussions, and case studies featuring international experts, companies, and opinion leaders.
The 2026 theme, EXIST, places the human experience at the center as the key to understanding the evolution of the industry.
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- Abete Room
- Beach Arena
- Book&Go Arena
- Cedro Room
- Diotallevi 1 Room
- Diotallevi 2 Room
- EXTRA HOSPITALITY ARENA
- Global Village Arena
- InOut Arena
- Italy Arena
- Main Arena
- Mimosa 1 Room
- Noce Room
- Ravezzi 1 Room
- Ravezzi 2 Room
- Sisto Neri 1 Room
- TTG Next Start Up Arena
- Tiglio 1 Room
- Tiglio 2 Room
- Italian
- Travel Agencies
- Beach Management
- Destinations
- Extra Alberghiero
- Hospitality Management
- Incoming Tourism
- Innovation&Technology
- Marketing&Sales
- Opening Ceremony
- Outdoor
- Start Up
- Trends
- Book&Go
- Hotel Talks
The Travel Manager exists, and has never been so complex. Role, identity and future of a profession that is changing its skin
14 October 2:30 pm - 3:30 pm
The Travel Manager exists, and has never been so complex. Role, identity and future of a profession that is changing its skin
Place: Global Village Arena
Category: Trends
Language: Italian
Beyond appearances: a success case history. AI and digitalisation also on the beach to improve the relationship with guests
14 October 2:30 pm - 3:30 pm
Beyond appearances: a success case history. AI and digitalisation also on the beach to improve the relationship with guests
Place: Beach Arena
Category: Beach Management
Language: Italian
Recognising change. The signals that anticipate the tourism of tomorrow
14 October 2:30 pm - 3:10 pm
Recognising change. The signals that anticipate the tourism of tomorrow
Organized by: Repower
Place: TTG Next Start Up Arena
Category: Start Up
Language: Italian
Identity as proof of existence. A practical method to self-assess the brand identity of your hospitality property and improve it immediately
14 October 2:30 pm - 3:30 pm
Identity as proof of existence. A practical method to self-assess the brand identity of your hospitality property and improve it immediately
Place: EXTRA HOSPITALITY ARENA
Category: Trends
Language: Italian
Sporting Vacanze - Shades of Travel
14 October 3:00 pm - 4:00 pm
Sporting Vacanze - Shades of Travel
Place: Abete Room
Category: Marketing&Sales
The Future of the Package Travel Directive: Battles Won and Ongoing by Fiavet Confcommercio
14 October 3:00 pm - 4:00 pm
The Future of the Package Travel Directive: Battles Won and Ongoing by Fiavet Confcommercio
Organized by: FIAVET
Place: Tiglio 2 Room
Category: Travel Agencies
Language: Italian
Ville Venete: identity, under tourism and AI
14 October 3:00 pm - 4:00 pm
Ville Venete: identity, under tourism and AI
Place: Cedro Room
Category: Incoming Tourism
Valtur and Nicolaus Club affiliation for independent hospitality: a valuable partnership
14 October 3:00 pm - 3:30 pm
Valtur and Nicolaus Club affiliation for independent hospitality: a valuable partnership
Place: Tiglio 1 Room
Category: Marketing&Sales
Tag: Hotel Talks
Language: Italian
How to get chosen in the AI era
14 October 3:00 pm - 4:00 pm
How to get chosen in the AI era
Organized by: SCALAPAY
Place: Ravezzi 2 Room
Category: Hospitality Management
Australia against the current. New stories in preview
14 October 3:10 pm - 4:00 pm
Australia against the current. New stories in preview
Place: Book&Go Arena
Category: Destinations
Tag: Book&Go
Language: Italian
Google Maps takes you there. And then? Interactive maps, AI and gaming to create new connections between destinations and visitors
14 October 3:15 pm - 3:40 pm
Google Maps takes you there. And then? Interactive maps, AI and gaming to create new connections between destinations and visitors
Organized by: Boldest, Mouseion
Place: TTG Next Start Up Arena
Category: Start Up
Language: Italian
Measuring the existence of Italian tourism in the age of the Zero Click Economy. The first research on the sector's visibility in the AI universe
14 October 3:20 pm - 4:20 pm
Measuring the existence of Italian tourism in the age of the Zero Click Economy. The first research on the sector's visibility in the AI universe
Place: Main Arena
Category: Innovation&Technology
Language: Italian
Balneari Desk: tools, expertise and strategies to face the selection processes
14 October 3:40 pm - 4:40 pm
Balneari Desk: tools, expertise and strategies to face the selection processes
Place: Beach Arena
Category: Beach Management
Language: Italian
Longevity Hospitality: science, innovation and new models of hospitality
14 October 3:40 pm - 4:40 pm
Longevity Hospitality: science, innovation and new models of hospitality
Place: InOut Arena
Category: Hospitality Management
Language: Italian
Does truly inclusive tourism exist? Inclusive hospitality as a space for authentic relationships: a value for guests, staff and local communities
14 October 3:40 pm - 4:40 pm
Does truly inclusive tourism exist? Inclusive hospitality as a space for authentic relationships: a value for guests, staff and local communities
Place: Global Village Arena
Category: Hospitality Management
Language: Italian
The home everyone wants to book: 5 home stagers and 5 concrete strategies to transform holiday homes, apartments, B&Bs and agriturismos into recognisable and bookable hospitality spaces
14 October 3:40 pm - 4:40 pm
The home everyone wants to book: 5 home stagers and 5 concrete strategies to transform holiday homes, apartments, B&Bs and agriturismos into recognisable and bookable hospitality spaces
Place: EXTRA HOSPITALITY ARENA
Category: Extra Alberghiero
Language: Italian
Pawprint Economy: why tourism must rethink pet-friendly hospitality
14 October 3:45 pm - 4:05 pm
Pawprint Economy: why tourism must rethink pet-friendly hospitality
Organized by: Holipet, Food for Dogs
Place: TTG Next Start Up Arena
Category: Start Up
Language: Italian
War and peace: the agency guides the journey
14 October 4:00 pm - 5:00 pm
War and peace: the agency guides the journey
Place: Diotallevi 1 Room
Category: Travel Agencies
Just like on Booking: if you wouldn't choose a hotel without a rating, why would you invest in startups without one? VALIDA!: the objective and useful benchmark for startups, investors and O
14 October 4:10 pm - 4:25 pm
Just like on Booking: if you wouldn't choose a hotel without a rating, why would you invest in startups without one? VALIDA!: the objective and useful benchmark for startups, investors and O
Organized by: Valid
Place: TTG Next Start Up Arena
Category: Start Up
Language: Italian
Travel as a mirror. Solo travelling for women
14 October 4:10 pm - 5:00 pm
Travel as a mirror. Solo travelling for women
Place: Book&Go Arena
Category: Trends
Tag: Book&Go
Language: Italian
Agents on the move. How to put AI to work in tourism
14 October 4:30 pm - 5:30 pm
Agents on the move. How to put AI to work in tourism
Place: Abete Room
Category: Innovation&Technology
Language: Italian
Travel&Hospitality Vision by TTG +27 - Preview presentation of the 5 consumer trends in tourism products for 2027
14 October 4:30 pm - 6:00 pm
Travel&Hospitality Vision by TTG +27 - Preview presentation of the 5 consumer trends in tourism products for 2027
Place: Main Arena
Category: Trends
Language: Italian
TOURIST DESTINATIONS
14 October 4:30 pm - 6:00 pm
TOURIST DESTINATIONS
Place: Ravezzi 2 Room
Category: Destinations
Beaches: CNA's proposals for a fair reform.
14 October 4:30 pm - 6:00 pm
Beaches: CNA's proposals for a fair reform.
Place: Mimosa 1 Room
Category: Beach Management
Unfiltered identity: irony, real-life challenges and community in the daily storytelling of hosts. This is how social media is changing the perception of the non-hotel accommodation sector
14 October 4:50 pm - 6:00 pm
Unfiltered identity: irony, real-life challenges and community in the daily storytelling of hosts. This is how social media is changing the perception of the non-hotel accommodation sector
Place: EXTRA HOSPITALITY ARENA
Category: Extra Alberghiero
Language: Italian
Artificial Intelligence in Open Air businesses: opportunities, tools and skills for the future
14 October 4:50 pm - 6:00 pm
Artificial Intelligence in Open Air businesses: opportunities, tools and skills for the future
Place: InOut Arena
Category: Outdoor
Language: Italian
Beaches: The Place to Be. New paths and trends for a new existence of seaside tourism
14 October 4:50 pm - 6:00 pm
Beaches: The Place to Be. New paths and trends for a new existence of seaside tourism
Place: Beach Arena
Category: Beach Management
Language: Italian
Stay to Exist. Long Stay, Digital Nomads and Silver Tourism: figures and policies to transform long-term tourists into short-term citizens
14 October 4:50 pm - 6:00 pm
Stay to Exist. Long Stay, Digital Nomads and Silver Tourism: figures and policies to transform long-term tourists into short-term citizens
Place: Italy Arena
Category: Trends
Language: Italian
When travel truly exists. People, expertise and innovation to transform the digital into human experience
14 October 4:50 pm - 6:00 pm
When travel truly exists. People, expertise and innovation to transform the digital into human experience
Place: Global Village Arena
Category: Trends
Language: Italian
Be there, to create value: People and relationships at the heart of Garibaldi Hotels' hospitality vision
14 October 5:00 pm - 5:30 pm
Be there, to create value: People and relationships at the heart of Garibaldi Hotels' hospitality vision
Place: Tiglio 1 Room
Category: Marketing&Sales
Tag: Hotel Talks
Language: Italian
Tourism, intelligence and proactive adaptation
14 October 5:00 pm - 6:00 pm
Tourism, intelligence and proactive adaptation
Place: Tiglio 2 Room
Category: Trends
Longevity that benefits tourism. Cultivating the 'travelspan'
14 October 5:10 pm - 6:00 pm
Longevity that benefits tourism. Cultivating the 'travelspan'
Place: Book&Go Arena
Category: Trends
Language: Italian
AI-driven revenue management
15 October 10:30 am - 11:30 am
AI-driven revenue management
Place: Ravezzi 2 Room
Category: Marketing&Sales
How to make customers happy and increase revenue with eSIMs: the Saily and Alpitour case study
15 October 10:30 am - 12:00 pm
How to make customers happy and increase revenue with eSIMs: the Saily and Alpitour case study
Place: Noce Room
Category: Marketing&Sales
Language: Italian
Behind the Scenes: what really makes a hotel work (Revenue, Operations, Compliance)
15 October 10:45 am - 11:10 am
Behind the Scenes: what really makes a hotel work (Revenue, Operations, Compliance)
Organized by: BeRevenue, HeyChain, Horeca Job
Place: TTG Next Start Up Arena
Category: Start Up
Language: Italian
Doing tourism in the age of Climate Change. Changing places, changing ways, connecting with the changing landscape in order to continue to exist
15 October 11:00 am - 12:00 pm
Doing tourism in the age of Climate Change. Changing places, changing ways, connecting with the changing landscape in order to continue to exist
Place: Italy Arena
Category: Incoming Tourism
Language: Italian
Does an effective narrative still exist to convince travellers? How to establish credibility in the age of AI and multi-channel communication
15 October 11:00 am - 12:00 pm
Does an effective narrative still exist to convince travellers? How to establish credibility in the age of AI and multi-channel communication
Place: Global Village Arena
Category: Marketing&Sales
Language: Italian
Skills at the centre. Revenue, taxation, marketing, operations, automation and leadership: how to use them to prove your existence and compete at your best in the market
15 October 11:00 am - 12:00 pm
Skills at the centre. Revenue, taxation, marketing, operations, automation and leadership: how to use them to prove your existence and compete at your best in the market
Place: EXTRA HOSPITALITY ARENA
Category: Extra Alberghiero
Language: Italian
Beach wedding: strengthening the existence of the segment. The transition from rite to system product
15 October 11:00 am - 12:00 pm
Beach wedding: strengthening the existence of the segment. The transition from rite to system product
Place: Beach Arena
Category: Marketing&Sales
Language: Italian
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THE STRATEGIC ARENA SYSTEM
The event program is organized as a unified system connecting TTG Travel Experience and InOut | The Hospitality Community.
A framework designed to bridge strategic vision, in-depth insights, and practical application.
THE TTG AND INOUT ARENA
The focal point of the entire event
THE MAIN ARENA - HALL SUD
This is where industry visions, institutional events, and dialogue among key players in tourism and hospitality take shape. It is the space where the edition’s themes are explored through the voices of international experts, companies, and opinion leaders.
THE TTG TRAVEL EXPERIENCE ARENAS
Product innovation and strategy, new trends, market research and analysis, destination storytelling, and services.
ITALY ARENA - PAD. A2
The space dedicated to showcasing the Italian tourism product, blending innovation, market dynamics, and destination storytelling. An extensive program of dialogues and debates to share cross-functional skills, discover new destination management strategies, and seize the best commercial opportunities for the national market.
GLOBAL VILLAGE ARENA - PAD. C4
The stage dedicated to international destinations and the trends reshaping global tourism. A comprehensive program of meetings and in-depth sessions to explore foreign market developments, study new business models, and broaden strategic and commercial perspectives across borders.
TTG NEXT STARTUP ARENA - PAD. C3
The area dedicated to digital innovation and emerging players in the travel industry. A comprehensive program of pitches and talks to discover the most exciting startups of the moment, explore cutting-edge technologies, and find innovative solutions to accelerate your business growth.
BOOK&GO ARENA - PAD. A7
The creative lab dedicated to travel culture and the new frontiers of storytelling.
THE INOUT | THE HOSPITALITY COMMUNITY ARENAS
Discussion spaces featuring dialogues and in-depth insights for professionals in the hospitality and open-air tourism sectors, landscape design, and water-based wellness.
INOUT ARENA - PAD. D3
The space dedicated to the new vision of the hotel industry, with a focus on marketing, technology, and wellness. A comprehensive program of sessions for hospitality professionals to discover innovative digital solutions, integrate wellness into their offerings, and acquire winning strategies to optimize hotel management.
BEACH ARENA - PAD. B7/ D7
The area dedicated to beach hospitality and the design of open-air and coastal tourism. A comprehensive program of sessions to analyze successful case studies, discover the latest innovations in design and equipment, and acquire innovative management strategies for operating beach clubs and beach bars.
EXTRA HOSPITALITY ARENA - PAD. D2
The space dedicated to the training and professional development of operators in the alternative accommodation sector. A comprehensive program of meetings and in-depth sessions with industry experts to discover hospitality trends, share best practices, and acquire practical tools to improve the management, visibility, and competitiveness of their properties.
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