Events programme
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TTG Travel Experience is the hub where content, vision, and tools converge to interpret change and drive tourism and hospitality strategies.
Over 200 events, including seminars, talks, panel discussions, and case studies featuring international experts, companies, and opinion leaders.
The 2026 theme, EXIST, places the human experience at the center as the key to understanding the evolution of the industry.
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- ASTOI HUB
- Abete Room
- Acero Room
- Beach Arena
- Book&Go Arena
- Cedro Room
- Diotallevi 1 Room
- Diotallevi 2 Room
- EXTRA HOSPITALITY ARENA
- FAITA AGORÀ
- Global Village Arena
- InOut Arena
- Italy Arena
- Main Arena
- Mimosa 1 Room
- Noce Room
- Ravezzi 1 Room
- Ravezzi 2 Room
- Sisto Neri 1 Room
- Sisto Neri 2 Room
- TTG Next Start Up Arena
- Tiglio 1 Room
- Tiglio 2 Room
- Italian
- English
- Travel Agencies
- Beach Management
- Destinations
- Extra Alberghiero
- Hospitality Management
- Incoming Tourism
- Innovation&Technology
- Marketing&Sales
- Opening Ceremony
- Outdoor
- Start Up
- Trends
- Book&Go
- Hotel Talks
Near Rome, the natural cycling paths in the green region of Europe
15 October 1:00 pm - 2:00 pm
Near Rome, the natural cycling paths in the green region of Europe
Place: Cedro Room
Category: Trends
Language: Italian
Beyond the hotel room: Galleria Savoia new spaces new concept of hospitality
15 October 1:00 pm - 1:30 pm
Beyond the hotel room: Galleria Savoia new spaces new concept of hospitality
Place: Tiglio 1 Room
Category: Marketing&Sales
Tag: Hotel Talks
Language: Italian
Is summer coming to an end? New travel models exist: future prospects from the Confturismo - SWG Observatory
15 October 1:10 pm - 2:10 pm
Is summer coming to an end? New travel models exist: future prospects from the Confturismo - SWG Observatory
Place: Main Arena
Category: Trends
Language: Italian
Hospitality made visible: the manifesto-book for an extra-hotel sector that welcomes, generates value and takes care of its territories. The strategic transition from host to hospitable citi
15 October 1:20 pm - 2:20 pm
Hospitality made visible: the manifesto-book for an extra-hotel sector that welcomes, generates value and takes care of its territories. The strategic transition from host to hospitable citi
Place: EXTRA HOSPITALITY ARENA
Category: Extra Alberghiero
Language: Italian
A new existence for hospitality. An operational roadmap to transform spaces, services and technologies into value for the hotel and its territory
15 October 1:20 pm - 2:20 pm
A new existence for hospitality. An operational roadmap to transform spaces, services and technologies into value for the hotel and its territory
Place: InOut Arena
Category: Hospitality Management
Language: Italian
Destination Readiness: the McKinsey model for growing while continuing to exist. Intercepting pressure signals to anticipate stress phenomena
15 October 1:20 pm - 2:20 pm
Destination Readiness: the McKinsey model for growing while continuing to exist. Intercepting pressure signals to anticipate stress phenomena
Place: Global Village Arena
Category: Marketing&Sales
Language: Italian
Calabria, the journey is being there. The Ciclovia dei Parchi, 545 km of authentic wonder that have captivated the cycling community, all the way to Jovanotti
15 October 1:20 pm - 2:20 pm
Calabria, the journey is being there. The Ciclovia dei Parchi, 545 km of authentic wonder that have captivated the cycling community, all the way to Jovanotti
Place: Italy Arena
Category: Destinations
Language: Italian
Family beach of the future: the beach as a space of family existence. New trends and tips to win over guests with children
15 October 1:20 pm - 2:20 pm
Family beach of the future: the beach as a space of family existence. New trends and tips to win over guests with children
Place: Beach Arena
Category: Beach Management
Language: Italian
Friuli Venezia Giulia, gateway to Europe: from the skies of the future to a culture that surprises. Connect Aviation 2027 and the preview of Pordenone as Italian Capital of Culture 2027
15 October 1:30 pm - 2:30 pm
Friuli Venezia Giulia, gateway to Europe: from the skies of the future to a culture that surprises. Connect Aviation 2027 and the preview of Pordenone as Italian Capital of Culture 2027
Organized by: FVG Turismo
Place: Ravezzi 2 Room
Category: Incoming Tourism
Language: Italian
People exist and are experience. Work in travel: HR, welfare and corporate culture to rethink the organisation of work in companies within the sector
15 October 1:50 pm - 2:50 pm
People exist and are experience. Work in travel: HR, welfare and corporate culture to rethink the organisation of work in companies within the sector
Place: Book&Go Arena
Category: Hospitality Management
Language: Italian
The new luxury is well-being. How wellness is transforming tourism
15 October 2:00 pm - 2:25 pm
The new luxury is well-being. How wellness is transforming tourism
Organized by: WIN – Women in Nature, The Blue Wizards, YP Trainer
Place: TTG Next Start Up Arena
Category: Start Up
Language: Italian
GIST Travel Food Award 2026
15 October 2:00 pm - 3:00 pm
GIST Travel Food Award 2026
Place: Diotallevi 1 Room
Category: Innovation&Technology
From the Middle Ages to the Renaissance of Tourism
15 October 2:00 pm - 3:00 pm
From the Middle Ages to the Renaissance of Tourism
Organized by: IODAH - Eng. Fabio Primerano
Place: Abete Room
Category: Hospitality Management
The formula of excellence. What truly matters (and what remains) in the heart of those who travel
15 October 2:00 pm - 3:00 pm
The formula of excellence. What truly matters (and what remains) in the heart of those who travel
Place: Tiglio 2 Room
Category: Marketing&Sales
Language: Italian
Mediterranean: together towards 2030. Investments and strategies compared across different destinations, to rethink the existing and aim for new milestones – Mediterranean Talk by TTG
15 October 2:20 pm - 3:20 pm
Mediterranean: together towards 2030. Investments and strategies compared across different destinations, to rethink the existing and aim for new milestones – Mediterranean Talk by TTG
Place: Main Arena
Category: Destinations
Language: Italian
From SEO to GEO: how to be found in the AI era
15 October 2:30 pm - 3:15 pm
From SEO to GEO: how to be found in the AI era
Place: ASTOI HUB
Category: Marketing&Sales
Language: Italian
Existing in perfect storms. How organised tourism can lead the market rather than be driven by it in the age of 'Permacrisis'
15 October 2:30 pm - 3:30 pm
Existing in perfect storms. How organised tourism can lead the market rather than be driven by it in the age of 'Permacrisis'
Place: Italy Arena
Category: Travel Agencies
Language: Italian
Beach lifesaving. How to face change amid staff shortages and new regulations. The 'Io salvo' project
15 October 2:30 pm - 3:30 pm
Beach lifesaving. How to face change amid staff shortages and new regulations. The 'Io salvo' project
Place: Beach Arena
Category: Beach Management
Language: Italian
Disintermediate from OTAs to reclaim guests, data and margins. How to regain presence and visibility in the market
15 October 2:30 pm - 3:30 pm
Disintermediate from OTAs to reclaim guests, data and margins. How to regain presence and visibility in the market
Place: EXTRA HOSPITALITY ARENA
Category: Extra Alberghiero
Language: Italian
Inhabiting spaces and taking care. Physical and mental well-being as a central dimension of existence. ADI InOut Hospitality Design Award 2026 Ceremony
15 October 2:30 pm - 3:30 pm
Inhabiting spaces and taking care. Physical and mental well-being as a central dimension of existence. ADI InOut Hospitality Design Award 2026 Ceremony
Place: InOut Arena
Category: Hospitality Management
Language: Italian
Matera, culture, cinema and taste: a destination to experience all year round
15 October 2:30 pm - 3:30 pm
Matera, culture, cinema and taste: a destination to experience all year round
Place: Noce Room
Category: Destinations
Language: Italian
Cybersecurity for tourism that wants to remain human in the age of AI
15 October 2:30 pm - 3:30 pm
Cybersecurity for tourism that wants to remain human in the age of AI
Place: Global Village Arena
Category: Innovation&Technology
Language: Italian
Travel Innovation Match - The 3 challenges that will change tourism and the innovations that will guide its future
15 October 2:30 pm - 3:10 pm
Travel Innovation Match - The 3 challenges that will change tourism and the innovations that will guide its future
Organized by: PwC AST
Place: TTG Next Start Up Arena
Category: Start Up
Language: Italian
Live life. The storyteller profession: what is the secret?
15 October 3:00 pm - 3:40 pm | 3:00 pm - 3:40 pm
Live life. The storyteller profession: what is the secret?
Place: Book&Go Arena
Category: Marketing&Sales
Tag: Book&Go
Language: Italian
Trends 2026, Scenarios 2027 and Real-Time Strategies. Discover the evolutions of the HBenchmark project for FAITA
15 October 3:00 pm - 3:45 pm
Trends 2026, Scenarios 2027 and Real-Time Strategies. Discover the evolutions of the HBenchmark project for FAITA
Organized by: Hbenchmark
Place: FAITA AGORÀ
Category: Trends
Language: Italian
The future of maritime state property: joining forces to meet the challenge of tenders
15 October 3:00 pm - 6:00 pm
The future of maritime state property: joining forces to meet the challenge of tenders
Place: Sisto Neri 1 Room
Category: Beach Management
Language: Italian
100% in two crisis seasons. Here's how.
15 October 3:00 pm - 4:00 pm
100% in two crisis seasons. Here's how.
Organized by: INSIGHTUP
Place: Ravezzi 2 Room
Category: Marketing&Sales
Language: Italian
Tourism accounts for 13% of GDP. Can we still afford to innovate on a project basis?
15 October 3:10 pm - 3:30 pm
Tourism accounts for 13% of GDP. Can we still afford to innovate on a project basis?
Organized by: PwC AST
Place: TTG Next Start Up Arena
Category: Start Up
Language: Italian
CONFERENCES TOURISM FAIR FOR SENIOR TOURISM: TOWARDS A CHARTER OF VALUES FOR SENIOR TOURISM
15 October 3:30 pm - 6:00 pm
CONFERENCES TOURISM FAIR FOR SENIOR TOURISM: TOWARDS A CHARTER OF VALUES FOR SENIOR TOURISM
Organized by: SCOPRITALIA APS
Place: Diotallevi 1 Room
Category: Trends
Language: Italian
San Marino, a whole different story - The tale of the Republic through the eyes of Lonely Planet
15 October 3:30 pm - 4:30 pm
San Marino, a whole different story - The tale of the Republic through the eyes of Lonely Planet
Place: Abete Room
Category: Incoming Tourism
Language: Italian
TTG STAR AWARDS 2026
15 October 3:30 pm - 4:30 pm
TTG STAR AWARDS 2026
Place: Main Arena
Category: Trends
Language: Italian
Exist. Or be there?! The new role of the travel agency, from connection to presence
15 October 3:35 pm - 3:55 pm
Exist. Or be there?! The new role of the travel agency, from connection to presence
Organized by: eSIMTravel
Place: TTG Next Start Up Arena
Category: Start Up
Language: Italian
TO EXIST IS TO BE ABLE TO CHOOSE IsITT Report on Accessible Tourism 2026. Data, Innovation and New Trajectories
15 October 3:40 pm - 4:40 pm
TO EXIST IS TO BE ABLE TO CHOOSE IsITT Report on Accessible Tourism 2026. Data, Innovation and New Trajectories
Place: Italy Arena
Category: Trends
Language: Italian
The olfactory logo in the world of hospitality. An act of existence in the invisible
15 October 3:40 pm - 4:40 pm
The olfactory logo in the world of hospitality. An act of existence in the invisible
Place: EXTRA HOSPITALITY ARENA
Category: Marketing&Sales
Language: Italian
The multiplatform narrative. When television changes its skin
15 October 3:40 pm - 4:20 pm
The multiplatform narrative. When television changes its skin
Place: Book&Go Arena
Category: Marketing&Sales
Tag: Book&Go
Language: Italian
Gen Z: how a generation is revolutionising work in tourism
15 October 3:40 pm - 4:40 pm
Gen Z: how a generation is revolutionising work in tourism
Place: InOut Arena
Category: Hospitality Management
Language: Italian
Does Italy sell itself? From reputation to the construction and distribution of the Italy product: models compared between digital, distribution and human relations
15 October 3:40 pm - 4:40 pm
Does Italy sell itself? From reputation to the construction and distribution of the Italy product: models compared between digital, distribution and human relations
Place: Global Village Arena
Category: Incoming Tourism
Language: Italian
The travel experience begins online: how images, videos and immersive content transform inspiration into booking
15 October 4:00 pm - 4:45 pm
The travel experience begins online: how images, videos and immersive content transform inspiration into booking
Organized by: GENIAL / CAMPING.IT
Place: FAITA AGORÀ
Category: Marketing&Sales
Language: Italian
The Paths of Italy between culture and tourism: how to enhance them? How to narrate them? A guide for journalists
15 October 4:00 pm - 6:00 pm
The Paths of Italy between culture and tourism: how to enhance them? How to narrate them? A guide for journalists
Place: Noce Room
Category: Incoming Tourism
Language: Italian
Destinations in startup mode. New innovation models for DMOs and tourist destinations
15 October 4:00 pm - 4:20 pm
Destinations in startup mode. New innovation models for DMOs and tourist destinations
Organized by: ASSIDEMA & AST
Place: TTG Next Start Up Arena
Category: Start Up
Language: Italian
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THE STRATEGIC ARENA SYSTEM
The event program is organized as a unified system connecting TTG Travel Experience and InOut | The Hospitality Community.
A framework designed to bridge strategic vision, in-depth insights, and practical application.
THE TTG AND INOUT ARENA
The focal point of the entire event
THE MAIN ARENA - HALL SUD
This is where industry visions, institutional events, and dialogue among key players in tourism and hospitality take shape. It is the space where the edition’s themes are explored through the voices of international experts, companies, and opinion leaders.
THE TTG TRAVEL EXPERIENCE ARENAS
Product innovation and strategy, new trends, market research and analysis, destination storytelling, and services.
ITALY ARENA - PAD. A2
The space dedicated to showcasing the Italian tourism product, blending innovation, market dynamics, and destination storytelling. An extensive program of dialogues and debates to share cross-functional skills, discover new destination management strategies, and seize the best commercial opportunities for the national market.
GLOBAL VILLAGE ARENA - PAD. C4
The stage dedicated to international destinations and the trends reshaping global tourism. A comprehensive program of meetings and in-depth sessions to explore foreign market developments, study new business models, and broaden strategic and commercial perspectives across borders.
TTG NEXT STARTUP ARENA - PAD. C3
The area dedicated to digital innovation and emerging players in the travel industry. A comprehensive program of pitches and talks to discover the most exciting startups of the moment, explore cutting-edge technologies, and find innovative solutions to accelerate your business growth.
BOOK&GO ARENA - PAD. A7
The creative lab dedicated to travel culture and the new frontiers of storytelling.
THE INOUT | THE HOSPITALITY COMMUNITY ARENAS
Discussion spaces featuring dialogues and in-depth insights for professionals in the hospitality and open-air tourism sectors, landscape design, and water-based wellness.
INOUT ARENA - PAD. D3
The space dedicated to the new vision of the hotel industry, with a focus on marketing, technology, and wellness. A comprehensive program of sessions for hospitality professionals to discover innovative digital solutions, integrate wellness into their offerings, and acquire winning strategies to optimize hotel management.
BEACH ARENA - PAD. B7/ D7
The area dedicated to beach hospitality and the design of open-air and coastal tourism. A comprehensive program of sessions to analyze successful case studies, discover the latest innovations in design and equipment, and acquire innovative management strategies for operating beach clubs and beach bars.
EXTRA HOSPITALITY ARENA - PAD. D2
The space dedicated to the training and professional development of operators in the alternative accommodation sector. A comprehensive program of meetings and in-depth sessions with industry experts to discover hospitality trends, share best practices, and acquire practical tools to improve the management, visibility, and competitiveness of their properties.
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