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TTG Travel Experience   13th-15th October 2027  Rimini Expo Centre, Italy
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Events programme

Events programme

TTG Travel Experience is the hub where content, vision, and tools converge to interpret change and drive tourism and hospitality strategies.

Over 200 events, including seminars, talks, panel discussions, and case studies featuring international experts, companies, and opinion leaders.

The 2026 theme, EXIST, places the human experience at the center as the key to understanding the evolution of the industry.

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Near Rome, the natural cycling paths in the green region of Europe

15 October 1:00 pm - 2:00 pm

Near Rome, the natural cycling paths in the green region of Europe

Place: Cedro Room

Category: Trends

Language: Italian

Beyond the hotel room: Galleria Savoia new spaces new concept of hospitality

15 October 1:00 pm - 1:30 pm

Beyond the hotel room: Galleria Savoia new spaces new concept of hospitality

Place: Tiglio 1 Room

Category: Marketing&Sales

Tag: Hotel Talks

Language: Italian

Is summer coming to an end? New travel models exist: future prospects from the Confturismo - SWG Observatory

15 October 1:10 pm - 2:10 pm

Is summer coming to an end? New travel models exist: future prospects from the Confturismo - SWG Observatory

Place: Main Arena

Category: Trends

Language: Italian

Hospitality made visible: the manifesto-book for an extra-hotel sector that welcomes, generates value and takes care of its territories. The strategic transition from host to hospitable citi

15 October 1:20 pm - 2:20 pm

Hospitality made visible: the manifesto-book for an extra-hotel sector that welcomes, generates value and takes care of its territories. The strategic transition from host to hospitable citi

Place: EXTRA HOSPITALITY ARENA

Category: Extra Alberghiero

Language: Italian

A new existence for hospitality. An operational roadmap to transform spaces, services and technologies into value for the hotel and its territory

15 October 1:20 pm - 2:20 pm

A new existence for hospitality. An operational roadmap to transform spaces, services and technologies into value for the hotel and its territory

Place: InOut Arena

Category: Hospitality Management

Language: Italian

Destination Readiness: the McKinsey model for growing while continuing to exist. Intercepting pressure signals to anticipate stress phenomena

15 October 1:20 pm - 2:20 pm

Destination Readiness: the McKinsey model for growing while continuing to exist. Intercepting pressure signals to anticipate stress phenomena

Place: Global Village Arena

Category: Marketing&Sales

Language: Italian

Calabria, the journey is being there. The Ciclovia dei Parchi, 545 km of authentic wonder that have captivated the cycling community, all the way to Jovanotti

15 October 1:20 pm - 2:20 pm

Calabria, the journey is being there. The Ciclovia dei Parchi, 545 km of authentic wonder that have captivated the cycling community, all the way to Jovanotti

Place: Italy Arena

Category: Destinations

Language: Italian

Family beach of the future: the beach as a space of family existence. New trends and tips to win over guests with children

15 October 1:20 pm - 2:20 pm

Family beach of the future: the beach as a space of family existence. New trends and tips to win over guests with children

Place: Beach Arena

Category: Beach Management

Language: Italian

Friuli Venezia Giulia, gateway to Europe: from the skies of the future to a culture that surprises. Connect Aviation 2027 and the preview of Pordenone as Italian Capital of Culture 2027

15 October 1:30 pm - 2:30 pm

Friuli Venezia Giulia, gateway to Europe: from the skies of the future to a culture that surprises. Connect Aviation 2027 and the preview of Pordenone as Italian Capital of Culture 2027

Organized by: FVG Turismo

Place: Ravezzi 2 Room

Category: Incoming Tourism

Language: Italian

People exist and are experience. Work in travel: HR, welfare and corporate culture to rethink the organisation of work in companies within the sector

15 October 1:50 pm - 2:50 pm

People exist and are experience. Work in travel: HR, welfare and corporate culture to rethink the organisation of work in companies within the sector

Place: Book&Go Arena

Category: Hospitality Management

Language: Italian

The new luxury is well-being. How wellness is transforming tourism

15 October 2:00 pm - 2:25 pm

The new luxury is well-being. How wellness is transforming tourism

Organized by: WIN – Women in Nature, The Blue Wizards, YP Trainer

Place: TTG Next Start Up Arena

Category: Start Up

Language: Italian

GIST Travel Food Award 2026

15 October 2:00 pm - 3:00 pm

GIST Travel Food Award 2026

Place: Diotallevi 1 Room

Category: Innovation&Technology

From the Middle Ages to the Renaissance of Tourism

From the Middle Ages to the Renaissance of Tourism

15 October 2:00 pm - 3:00 pm

From the Middle Ages to the Renaissance of Tourism

Organized by: IODAH - Eng. Fabio Primerano

Place: Abete Room

Category: Hospitality Management

The formula of excellence. What truly matters (and what remains) in the heart of those who travel

15 October 2:00 pm - 3:00 pm

The formula of excellence. What truly matters (and what remains) in the heart of those who travel

Place: Tiglio 2 Room

Category: Marketing&Sales

Language: Italian

Mediterranean: together towards 2030. Investments and strategies compared across different destinations, to rethink the existing and aim for new milestones – Mediterranean Talk by TTG

15 October 2:20 pm - 3:20 pm

Mediterranean: together towards 2030. Investments and strategies compared across different destinations, to rethink the existing and aim for new milestones – Mediterranean Talk by TTG

Place: Main Arena

Category: Destinations

Language: Italian

From SEO to GEO: how to be found in the AI era

15 October 2:30 pm - 3:15 pm

From SEO to GEO: how to be found in the AI era

Place: ASTOI HUB

Category: Marketing&Sales

Language: Italian

Existing in perfect storms. How organised tourism can lead the market rather than be driven by it in the age of 'Permacrisis'

15 October 2:30 pm - 3:30 pm

Existing in perfect storms. How organised tourism can lead the market rather than be driven by it in the age of 'Permacrisis'

Place: Italy Arena

Category: Travel Agencies

Language: Italian

Beach lifesaving. How to face change amid staff shortages and new regulations. The 'Io salvo' project

15 October 2:30 pm - 3:30 pm

Beach lifesaving. How to face change amid staff shortages and new regulations. The 'Io salvo' project

Place: Beach Arena

Category: Beach Management

Language: Italian

Disintermediate from OTAs to reclaim guests, data and margins. How to regain presence and visibility in the market

15 October 2:30 pm - 3:30 pm

Disintermediate from OTAs to reclaim guests, data and margins. How to regain presence and visibility in the market

Place: EXTRA HOSPITALITY ARENA

Category: Extra Alberghiero

Language: Italian

Inhabiting spaces and taking care. Physical and mental well-being as a central dimension of existence. ADI InOut Hospitality Design Award 2026 Ceremony

15 October 2:30 pm - 3:30 pm

Inhabiting spaces and taking care. Physical and mental well-being as a central dimension of existence. ADI InOut Hospitality Design Award 2026 Ceremony

Place: InOut Arena

Category: Hospitality Management

Language: Italian

Matera, culture, cinema and taste: a destination to experience all year round

15 October 2:30 pm - 3:30 pm

Matera, culture, cinema and taste: a destination to experience all year round

Place: Noce Room

Category: Destinations

Language: Italian

Cybersecurity for tourism that wants to remain human in the age of AI

15 October 2:30 pm - 3:30 pm

Cybersecurity for tourism that wants to remain human in the age of AI

Place: Global Village Arena

Category: Innovation&Technology

Language: Italian

Travel Innovation Match - The 3 challenges that will change tourism and the innovations that will guide its future

15 October 2:30 pm - 3:10 pm

Travel Innovation Match - The 3 challenges that will change tourism and the innovations that will guide its future

Organized by: PwC AST

Place: TTG Next Start Up Arena

Category: Start Up

Language: Italian

Live life. The storyteller profession: what is the secret?

15 October 3:00 pm - 3:40 pm | 3:00 pm - 3:40 pm

Live life. The storyteller profession: what is the secret?

Place: Book&Go Arena

Category: Marketing&Sales

Tag: Book&Go

Language: Italian

Trends 2026, Scenarios 2027 and Real-Time Strategies. Discover the evolutions of the HBenchmark project for FAITA

15 October 3:00 pm - 3:45 pm

Trends 2026, Scenarios 2027 and Real-Time Strategies. Discover the evolutions of the HBenchmark project for FAITA

Organized by: Hbenchmark

Place: FAITA AGORÀ

Category: Trends

Language: Italian

The future of maritime state property: joining forces to meet the challenge of tenders

15 October 3:00 pm - 6:00 pm

The future of maritime state property: joining forces to meet the challenge of tenders

Place: Sisto Neri 1 Room

Category: Beach Management

Language: Italian

100% in two crisis seasons. Here's how.

15 October 3:00 pm - 4:00 pm

100% in two crisis seasons. Here's how.

Organized by: INSIGHTUP

Place: Ravezzi 2 Room

Category: Marketing&Sales

Language: Italian

Tourism accounts for 13% of GDP. Can we still afford to innovate on a project basis?

15 October 3:10 pm - 3:30 pm

Tourism accounts for 13% of GDP. Can we still afford to innovate on a project basis?

Organized by: PwC AST

Place: TTG Next Start Up Arena

Category: Start Up

Language: Italian

CONFERENCES TOURISM FAIR FOR SENIOR TOURISM: TOWARDS A CHARTER OF VALUES FOR SENIOR TOURISM

15 October 3:30 pm - 6:00 pm

CONFERENCES TOURISM FAIR FOR SENIOR TOURISM: TOWARDS A CHARTER OF VALUES FOR SENIOR TOURISM

Organized by: SCOPRITALIA APS

Place: Diotallevi 1 Room

Category: Trends

Language: Italian

San Marino, a whole different story - The tale of the Republic through the eyes of Lonely Planet

15 October 3:30 pm - 4:30 pm

San Marino, a whole different story - The tale of the Republic through the eyes of Lonely Planet

Place: Abete Room

Category: Incoming Tourism

Language: Italian

15 October 3:30 pm - 4:30 pm

TTG STAR AWARDS 2026

Place: Main Arena

Category: Trends

Language: Italian

Exist. Or be there?! The new role of the travel agency, from connection to presence

15 October 3:35 pm - 3:55 pm

Exist. Or be there?! The new role of the travel agency, from connection to presence

Organized by: eSIMTravel

Place: TTG Next Start Up Arena

Category: Start Up

Language: Italian

TO EXIST IS TO BE ABLE TO CHOOSE IsITT Report on Accessible Tourism 2026. Data, Innovation and New Trajectories

15 October 3:40 pm - 4:40 pm

TO EXIST IS TO BE ABLE TO CHOOSE IsITT Report on Accessible Tourism 2026. Data, Innovation and New Trajectories

Place: Italy Arena

Category: Trends

Language: Italian

The olfactory logo in the world of hospitality. An act of existence in the invisible

15 October 3:40 pm - 4:40 pm

The olfactory logo in the world of hospitality. An act of existence in the invisible

Place: EXTRA HOSPITALITY ARENA

Category: Marketing&Sales

Language: Italian

The multiplatform narrative. When television changes its skin

15 October 3:40 pm - 4:20 pm

The multiplatform narrative. When television changes its skin

Place: Book&Go Arena

Category: Marketing&Sales

Tag: Book&Go

Language: Italian

Gen Z: how a generation is revolutionising work in tourism

15 October 3:40 pm - 4:40 pm

Gen Z: how a generation is revolutionising work in tourism

Place: InOut Arena

Category: Hospitality Management

Language: Italian

Does Italy sell itself? From reputation to the construction and distribution of the Italy product: models compared between digital, distribution and human relations

15 October 3:40 pm - 4:40 pm

Does Italy sell itself? From reputation to the construction and distribution of the Italy product: models compared between digital, distribution and human relations

Place: Global Village Arena

Category: Incoming Tourism

Language: Italian

The travel experience begins online: how images, videos and immersive content transform inspiration into booking

15 October 4:00 pm - 4:45 pm

The travel experience begins online: how images, videos and immersive content transform inspiration into booking

Organized by: GENIAL / CAMPING.IT

Place: FAITA AGORÀ

Category: Marketing&Sales

Language: Italian

The Paths of Italy between culture and tourism: how to enhance them? How to narrate them? A guide for journalists

15 October 4:00 pm - 6:00 pm

The Paths of Italy between culture and tourism: how to enhance them? How to narrate them? A guide for journalists

Place: Noce Room

Category: Incoming Tourism

Language: Italian

Destinations in startup mode. New innovation models for DMOs and tourist destinations

15 October 4:00 pm - 4:20 pm

Destinations in startup mode. New innovation models for DMOs and tourist destinations

Organized by: ASSIDEMA & AST

Place: TTG Next Start Up Arena

Category: Start Up

Language: Italian

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THE STRATEGIC ARENA SYSTEM

The event program is organized as a unified system connecting TTG Travel Experience and InOut | The Hospitality Community.

A framework designed to bridge strategic vision, in-depth insights, and practical application.

THE TTG AND INOUT ARENA

The focal point of the entire event


THE TTG TRAVEL EXPERIENCE ARENAS

Product innovation and strategy, new trends, market research and analysis, destination storytelling, and services.

 


THE INOUT | THE HOSPITALITY COMMUNITY ARENAS

Discussion spaces featuring dialogues and in-depth insights for professionals in the hospitality and open-air tourism sectors, landscape design, and water-based wellness.