Events programme
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TTG Travel Experience is the hub where content, vision, and tools converge to interpret change and drive tourism and hospitality strategies.
Over 200 events, including seminars, talks, panel discussions, and case studies featuring international experts, companies, and opinion leaders.
The 2026 theme, EXIST, places the human experience at the center as the key to understanding the evolution of the industry.
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- Abete Room
- Beach Arena
- Book&Go Arena
- Cedro Room
- Diotallevi 1 Room
- Diotallevi 2 Room
- EXTRA HOSPITALITY ARENA
- Global Village Arena
- InOut Arena
- Italy Arena
- Main Arena
- Mimosa 1 Room
- Noce Room
- Ravezzi 1 Room
- Ravezzi 2 Room
- Sisto Neri 1 Room
- TTG Next Start Up Arena
- Tiglio 1 Room
- Tiglio 2 Room
- Italian
- Travel Agencies
- Beach Management
- Destinations
- Extra Alberghiero
- Hospitality Management
- Incoming Tourism
- Innovation&Technology
- Marketing&Sales
- Opening Ceremony
- Outdoor
- Start Up
- Trends
- Book&Go
- Hotel Talks
ViaggIAre: existing in travel, between the human and the artificial
15 October 11:00 am - 1:00 pm
ViaggIAre: existing in travel, between the human and the artificial
Place: Main Arena
Category: Innovation&Technology
Language: Italian
The future of experiential tourism. The hyperrealism of VR 180, the new face of territorial promotion
15 October 11:00 am - 12:00 pm
The future of experiential tourism. The hyperrealism of VR 180, the new face of territorial promotion
Place: Book&Go Arena
Category: Innovation&Technology
Language: Italian
Tourism, nature and art
15 October 11:00 am - 12:00 pm
Tourism, nature and art
Place: Tiglio 2 Room
Category: Incoming Tourism
From cycle tourism to the local economy: the challenge of Bike Hospitality
15 October 11:00 am - 12:00 pm
From cycle tourism to the local economy: the challenge of Bike Hospitality
Place: Abete Room
Category: Trends
The evolution of the experiential market according to Freedome and Arival: trends, unpublished data and the new perspectives of outdoor tourism
15 October 11:15 am - 11:35 am
The evolution of the experiential market according to Freedome and Arival: trends, unpublished data and the new perspectives of outdoor tourism
Organized by: Freedome
Place: TTG Next Start Up Arena
Category: Start Up
Language: Italian
Innovating from within. The Alpitour World model for transforming people into drivers of change
15 October 11:40 am - 12:20 pm
Innovating from within. The Alpitour World model for transforming people into drivers of change
Organized by: Alpitour
Place: TTG Next Start Up Arena
Category: Start Up
Language: Italian
Everyone talks about Billboard. Shall I show you the numbers?
15 October 12:00 pm - 1:00 pm
Everyone talks about Billboard. Shall I show you the numbers?
Place: Ravezzi 2 Room
Category: Marketing&Sales
Beach concessions: they exist and must be managed. All the rules for correctly applying the regulations
15 October 12:10 pm - 1:10 pm
Beach concessions: they exist and must be managed. All the rules for correctly applying the regulations
Place: Beach Arena
Category: Beach Management
Language: Italian
The rediscovery of America. States, an enduring myth
15 October 12:10 pm - 12:50 pm
The rediscovery of America. States, an enduring myth
Place: Book&Go Arena
Category: Destinations
Tag: Book&Go
Language: Italian
Identity, language and relationship in non-hotel hospitality. Rules for a communication strategy capable of making the experience recognisable, guiding the guest and strengthening perceived
15 October 12:10 pm - 1:10 pm
Identity, language and relationship in non-hotel hospitality. Rules for a communication strategy capable of making the experience recognisable, guiding the guest and strengthening perceived
Place: EXTRA HOSPITALITY ARENA
Category: Extra Alberghiero
Language: Italian
A new existence for hospitality. An operational roadmap to transform spaces, services and technologies into value for the hotel and its territory
15 October 12:10 pm - 1:10 pm
A new existence for hospitality. An operational roadmap to transform spaces, services and technologies into value for the hotel and its territory
Place: InOut Arena
Category: Hospitality Managemen
Language: Italian
Smart Destination: the toolkit to transform data into decisions
15 October 12:25 pm - 12:50 pm
Smart Destination: the toolkit to transform data into decisions
Organized by: IODAH, SATI, Popup
Place: TTG Next Start Up Arena
Category: Start Up
Language: Italian
Sport and tourism: levers for local territories
15 October 12:30 pm - 2:00 pm
Sport and tourism: levers for local territories
Place: Noce Room
Category: Destinations
Electric mobility in hospitality
15 October 12:30 pm - 1:30 pm
Electric mobility in hospitality
Place: Abete Room
Category: Hospitality Managemen
The strength of a chain, the soul of an independent hotel. New models for growing without losing authenticity
15 October 12:55 pm - 1:15 pm
The strength of a chain, the soul of an independent hotel. New models for growing without losing authenticity
Organized by: Chairman di Hotiday
Place: TTG Next Start Up Arena
Category: Start Up
Language: Italian
Hidden Landscapes. Inside the Unconscious of Places
15 October 1:00 pm - 1:40 pm
Hidden Landscapes. Inside the Unconscious of Places
Place: Book&Go Arena
Category: Trends
Language: Italian
Beyond the hotel room: Galleria Savoia new spaces new concept of hospitality
15 October 1:00 pm - 1:30 pm
Beyond the hotel room: Galleria Savoia new spaces new concept of hospitality
Place: Tiglio 1 Room
Category: Marketing&Sales
Tag: Hotel Talks
Language: Italian
15 October 1:00 pm - 2:00 pm
BELL'ITALIA
Place: Cedro Room
Category: Destinations
Is summer coming to an end? New travel models exist: future prospects from the Confturismo - SWG Observatory
15 October 1:10 pm - 2:10 pm
Is summer coming to an end? New travel models exist: future prospects from the Confturismo - SWG Observatory
Place: Main Arena
Category: Trends
Language: Italian
Destination Readiness: the McKinsey model for growing while continuing to exist. Intercepting pressure signals to anticipate stress phenomena
15 October 1:20 pm - 2:20 pm
Destination Readiness: the McKinsey model for growing while continuing to exist. Intercepting pressure signals to anticipate stress phenomena
Place: Global Village Arena
Category: Marketing&Sales
Language: Italian
Hospitality made visible: the manifesto-book for an extra-hotel sector that welcomes, generates value and takes care of its territories. The strategic transition from host to hospitable citi
15 October 1:20 pm - 2:20 pm
Hospitality made visible: the manifesto-book for an extra-hotel sector that welcomes, generates value and takes care of its territories. The strategic transition from host to hospitable citi
Place: EXTRA HOSPITALITY ARENA
Category: Extra Alberghiero
Language: Italian
Family beach of the future: the beach as a space of family existence. New trends and tips to win over guests with children
15 October 1:20 pm - 2:20 pm
Family beach of the future: the beach as a space of family existence. New trends and tips to win over guests with children
Place: Beach Arena
Category: Beach Management
Language: Italian
Friuli Venezia Giulia, gateway to Europe: from the skies of the future to a culture that surprises. Connect Aviation 2027 and the preview of Pordenone as Italian Capital of Culture 2027
15 October 1:30 pm - 2:30 pm
Friuli Venezia Giulia, gateway to Europe: from the skies of the future to a culture that surprises. Connect Aviation 2027 and the preview of Pordenone as Italian Capital of Culture 2027
Organized by: FVG Turismo
Place: Ravezzi 2 Room
Category: Incoming Tourism
Language: Italian
People exist and are experience. Work in travel: HR, welfare and corporate culture to rethink the organisation of work in companies within the sector
15 October 1:50 pm - 2:50 pm
People exist and are experience. Work in travel: HR, welfare and corporate culture to rethink the organisation of work in companies within the sector
Place: Book&Go Arena
Category: Hospitality Managemen
Language: Italian
From the Middle Ages to the Renaissance of Tourism
15 October 2:00 pm - 3:00 pm
From the Middle Ages to the Renaissance of Tourism
Organized by: IODAH - Eng. Fabio Primerano
Place: Abete Room
Category: Hospitality Managemen
The new luxury is well-being. How wellness is transforming tourism
15 October 2:00 pm - 2:25 pm
The new luxury is well-being. How wellness is transforming tourism
Organized by: WIN – Women in Nature, The Blue Wizards, YP Trainer
Place: TTG Next Start Up Arena
Category: Start Up
Language: Italian
The formula of excellence. What truly matters (and what remains) in the heart of those who travel
15 October 2:00 pm - 3:00 pm
The formula of excellence. What truly matters (and what remains) in the heart of those who travel
Place: Tiglio 2 Room
Category: Marketing&Sales
Language: Italian
GIST Travel Food Award 2026
15 October 2:00 pm - 3:00 pm
GIST Travel Food Award 2026
Place: Diotallevi 1 Room
Category: Innovation&Technology
Beach lifesaving. How to face change amid staff shortages and new regulations. The 'Io salvo' project
15 October 2:30 pm - 3:30 pm
Beach lifesaving. How to face change amid staff shortages and new regulations. The 'Io salvo' project
Place: Beach Arena
Category: Beach Management
Language: Italian
Travel Innovation Match - The 3 challenges that will change tourism and the innovations that will guide its future
15 October 2:30 pm - 3:10 pm
Travel Innovation Match - The 3 challenges that will change tourism and the innovations that will guide its future
Organized by: PwC AST
Place: TTG Next Start Up Arena
Category: Start Up
Language: Italian
Disintermediate from OTAs to reclaim guests, data and margins. How to regain presence and visibility in the market
15 October 2:30 pm - 3:30 pm
Disintermediate from OTAs to reclaim guests, data and margins. How to regain presence and visibility in the market
Place: EXTRA HOSPITALITY ARENA
Category: Extra Alberghiero
Language: Italian
Inhabiting spaces and taking care. Physical and mental well-being as a central dimension of existence. ADI InOut Hospitality Design Award 2026 Ceremony
15 October 2:30 pm - 3:30 pm
Inhabiting spaces and taking care. Physical and mental well-being as a central dimension of existence. ADI InOut Hospitality Design Award 2026 Ceremony
Place: InOut Arena
Category: Hospitality Managemen
Language: Italian
Existing in perfect storms. How organised tourism can lead the market rather than be driven by it in the age of 'Permacrisis'
15 October 2:30 pm - 3:30 pm
Existing in perfect storms. How organised tourism can lead the market rather than be driven by it in the age of 'Permacrisis'
Place: Italy Arena
Category: Travel Agencies
Language: Italian
Cybersecurity for tourism that wants to remain human in the age of AI
15 October 2:30 pm - 3:30 pm
Cybersecurity for tourism that wants to remain human in the age of AI
Place: Global Village Arena
Category: Innovation&Technology
Language: Italian
The future of maritime state property: joining forces to meet the challenge of tenders
15 October 3:00 pm - 6:00 pm
The future of maritime state property: joining forces to meet the challenge of tenders
Place: Sisto Neri 1 Room
Category: Beach Management
Language: Italian
Live life. The storyteller profession: what is the secret?
15 October 3:00 pm - 3:40 pm
Live life. The storyteller profession: what is the secret?
Place: Book&Go Arena
Category: Marketing&Sales
Tag: Book&Go
Language: Italian
100% in two crisis seasons. Here's how.
15 October 3:00 pm - 4:00 pm
100% in two crisis seasons. Here's how.
Place: Ravezzi 2 Room
Category: Marketing&Sales
Tourism accounts for 13% of GDP. Can we still afford to innovate on a project basis?
15 October 3:10 pm - 3:30 pm
Tourism accounts for 13% of GDP. Can we still afford to innovate on a project basis?
Organized by: PwC AST
Place: TTG Next Start Up Arena
Category: Start Up
Language: Italian
TTG STAR AWARDS 2026
15 October 3:30 pm - 4:30 pm
TTG STAR AWARDS 2026
Place: Main Arena
Category: Trends
Language: Italian
San Marino, a whole different story - The tale of the Republic through the eyes of Lonely Planet
15 October 3:30 pm - 4:30 pm
San Marino, a whole different story - The tale of the Republic through the eyes of Lonely Planet
Place: Abete Room
Category: Incoming Tourism
Language: Italian
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THE STRATEGIC ARENA SYSTEM
The event program is organized as a unified system connecting TTG Travel Experience and InOut | The Hospitality Community.
A framework designed to bridge strategic vision, in-depth insights, and practical application.
THE TTG AND INOUT ARENA
The focal point of the entire event
THE MAIN ARENA - HALL SUD
This is where industry visions, institutional events, and dialogue among key players in tourism and hospitality take shape. It is the space where the edition’s themes are explored through the voices of international experts, companies, and opinion leaders.
THE TTG TRAVEL EXPERIENCE ARENAS
Product innovation and strategy, new trends, market research and analysis, destination storytelling, and services.
ITALY ARENA - PAD. A2
The space dedicated to showcasing the Italian tourism product, blending innovation, market dynamics, and destination storytelling. An extensive program of dialogues and debates to share cross-functional skills, discover new destination management strategies, and seize the best commercial opportunities for the national market.
GLOBAL VILLAGE ARENA - PAD. C4
The stage dedicated to international destinations and the trends reshaping global tourism. A comprehensive program of meetings and in-depth sessions to explore foreign market developments, study new business models, and broaden strategic and commercial perspectives across borders.
TTG NEXT STARTUP ARENA - PAD. C3
The area dedicated to digital innovation and emerging players in the travel industry. A comprehensive program of pitches and talks to discover the most exciting startups of the moment, explore cutting-edge technologies, and find innovative solutions to accelerate your business growth.
BOOK&GO ARENA - PAD. A7
The creative lab dedicated to travel culture and the new frontiers of storytelling.
THE INOUT | THE HOSPITALITY COMMUNITY ARENAS
Discussion spaces featuring dialogues and in-depth insights for professionals in the hospitality and open-air tourism sectors, landscape design, and water-based wellness.
INOUT ARENA - PAD. D3
The space dedicated to the new vision of the hotel industry, with a focus on marketing, technology, and wellness. A comprehensive program of sessions for hospitality professionals to discover innovative digital solutions, integrate wellness into their offerings, and acquire winning strategies to optimize hotel management.
BEACH ARENA - PAD. B7/ D7
The area dedicated to beach hospitality and the design of open-air and coastal tourism. A comprehensive program of sessions to analyze successful case studies, discover the latest innovations in design and equipment, and acquire innovative management strategies for operating beach clubs and beach bars.
EXTRA HOSPITALITY ARENA - PAD. D2
The space dedicated to the training and professional development of operators in the alternative accommodation sector. A comprehensive program of meetings and in-depth sessions with industry experts to discover hospitality trends, share best practices, and acquire practical tools to improve the management, visibility, and competitiveness of their properties.
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